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<br /> Ms. Brody distributed a letter dated September 9, 1985, from Mike Farthing to <br /> the council. <br />e III. TRANSITION FROM A MASTER DEVELOPMENT TO A PHASED DEVELOPMENT IN THE <br /> DOWNTOWN <br /> Mr. Schwartz discussed the transition from a master development to a phased <br /> development of the downtown. He said the downtown should capture its share of <br /> economic growth now. The City is the largest land owner in the downtown. It <br /> is a complex environment. The Downtown Plan is a blueprint for protecting the <br /> investment. <br /> Answering a question from Ms. Ehrman, Mr. Schwartz said the study by Lloyd <br /> LeBlanc indicated retail sales at a higher level than they are. There is more <br /> of a demand for downtown sales than is realized. Mr. Gleason said the Eugene <br /> retail market is higher than other similar retail markets. <br /> Greg Byrne of the Eugene Development Department discussed the Downtown Plan. <br /> He said the Price Development project did not succeed because it required a <br /> very large initial investment which was not available. <br /> Ms. Wooten noted that the initial investment was for land acquisition, the <br /> relocation of existing businesses, and parking. The project expanded to areas <br /> the City does not own. Responding to a question about the change in the plan, <br /> Mr. Byrne said the plan changed several times as the developer talked to <br /> clients. <br />e Mr. Byrne said the downtown share of retail expansion in the next ten years <br /> should be between 220,000 and 550,000 square feet of new retail construction. <br /> That includes the existing retail space that is under-used now. He emphasized <br /> that the Downtown Commission wishes to seek new construction. He discussed <br /> available City-owned property and said the City will aggressively market those <br /> sites. The priorities in the Downtown Plan can be implemented for about $7 <br /> million. He discussed ways of funding it. Most of the projects are in the <br /> Capital Improvements Program (CIP). <br /> Responding to questions from Ms. Ehrman, Mr. Schwartz said the Overpark retail <br /> space is broken up and will be used for small businesses. Major stores will <br /> need larger spaces. Mr. Byrne said the Downtown Plan indicates the opening of <br /> two blocks of Willamette will be studied after the block from 10th to 11th is <br /> opened. Some utilities will have to be relocated because they bisect City- <br /> owned properties. <br /> Ms. Ehrman said the council did not agree to fund the Lane Transit District <br /> permanent facility. <br /> Mayor Obie noted that the biggest cost is for the central plaza. <br /> Responding to questions, Mr. Byrne said the Downtown Plan does not locate the <br /> central plaza specifically. Such things as the Eugene Celebration will take <br /> place on it. Office buildings would be considered for the available sites. <br />e <br /> MINUTES--Eugene City Council September 9, 1985 Page 4 <br />