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Downtown Gateways <br />All four Great Streets provide major entrances into, not just through, downtown. These <br />entrances should be distinct to signify these streets and to reinforce the identity of <br />downtown. A creative solution including public improvements such as landscaping and <br />artful direction and information signs should be crafted for each key location. <br /> <br />Policies <br /> <br />1. Emphasize Broadway, Willamette Street, 5th and 8th Avenues as Great Streets <br />through public improvements and development guidelines. Include portions of these <br />streets as follows: <br /> <br />· Willamette between 5th and 13th Avenues <br />· Broadway between Lincoln and Hilyard <br />· 5th Avenue between Lincoln and High Street (with potential extension to the <br /> Willamette River) <br />· 8th Avenue between Willamette Street and the Willamette River <br /> <br />2. Strongly encourage the location of significant municipal, county, state and federal <br />buildings along 8th Avenue. <br /> <br />Implementation Strategies <br /> <br />Develop a separate design strategy for each Great Street. Include street improvement <br />elements such as: public art, special planting schemes, center medians, street lamps, <br />benches and kiosks, banners, and building, street and information signs. <br /> <br />B. Develop design guidelines for buildings along the Great Streets. Include elements <br /> such as setback, quality of materials, design of first floor, and treatment of parking. <br /> <br />C. Link Great Streets to important public places, including urban plazas and open <br /> spaces. <br /> <br />D. Seek funding and develop a plan for a new City Hall and police station along East 8th <br /> Avenue. <br /> <br />Projects <br /> <br />Examples of possible projects that address the implementation strategies: <br /> <br />· Implement street improvements for 8th Avenue, with public art elements, special <br /> light standards, signs and street furniture. <br /> <br />· Implement a design study and possible acquisition of land to make a stronger <br /> pedestrian connection from 5th Avenue to the riverfront. <br /> <br />18 <br /> <br /> <br />