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<br /> <br />City of Eugene <br />125 East 8 Avenue, 2 Floor <br />thnd <br />Eugene, Oregon 97401 <br />(541) 682-5010 <br />(541) 682-5414 (FAX) <br /> <br />www.eugene-or.gov <br /> <br />EUGENE CITY COUNCIL NEWSLETTER <br />February 20, 2014 <br /> <br />IN THIS EDITION <br /> <br />GRANT WRITING WORKSHOP AT EUGENE PUBLIC LIBRARY <br />RECREATION’S PATRONS EMBRACE DIVISION’S SOCIAL MEDIA <br /> <br />AROUND THE CITY <br /> <br />Recreation’s Patrons Embrace Division’s Social Media <br />With nine Facebook pages, seven of them linked to a Twitter feed, plus an e-newsletter and a virtual Recreation Guide, two <br />blogs, and videos on YouTube and Vimeo, one could say the Recreation Division has embraced social media. The multiple <br />platforms give the division a variety of ways to talk directly to its patrons. Statistics show that <br />Recreation’s patrons are tuned in. <br /> <br />Patrons receiving the division’s monthly e-newsletter, Rec eNews, open it and click to go <br />deeper into the site, at rates higher than the industry average. Other analytics indicate that of <br />the approximately 12,000 patrons who receive the link to the virtual Rec Guide, more than <br />4,500 of them “read” it, that is, spend some time reading the content. <br /> <br />In 2013, there were more than 42,000 unique visitors to Recreation’s website who made <br />more than 150,000 “page views.” The top five pages viewed were: Rec Home, Rec Guide, <br />Athletics, Aquatics and Swim Lessons. Besides City of Eugene, the top search term used to find the Recreation website was <br />“Echo Hollow Pool.” <br /> <br />Social media and the web enable Recreation to deliver the division’s messages right to a patron’s hand for minimal cost. <br />Being “social” media, Recreation’s fans and followers can and do share Recreation’s messages with their friends and their <br />friend’s friends and their friend’s friend’s friends, and so on. <br /> <br />For more information, contact Library, Recreation and Cultural Services Marketing Public Relations Manager Kathy <br />Madison at 541-682-6342 or kathy.madison@ci.eugene.or.us. <br /> <br /> <br />Grant Writing Workshop at Eugene Public Library <br />Learn how to craft successful grant proposals with expert Lori Bumgardner-Adair on Thursday, Feb 27, at 6 p.m., at the <br />Downtown Eugene Public Library. Admission is free. <br /> <br />Participants will learn step-by-step procedures for writing powerful proposals that meet the requirements of potential <br />funders. Topics covered will include how to identify grant opportunities for a particular non-profit organization, <br />understanding how grantors evaluate proposals, and how to develop successful relationships and communication with <br />grantors. <br /> <br />Bumgardner-Adair has garnered more than $150 million in awards and matching gifts during her career as a professional <br />grant writer. She has also managed non-profits and directed large-scale deliberative democracy projects at the municipal <br />level and internationally. <br /> <br />For more information, contact the Eugene Public Library at 541-682-5450 or www.eugene-or.gov/library. <br /> <br /> <br />EUGENE CITY COUNCIL NEWSLETTER PAGE 1 <br />February 20, 2014 <br />