CC Newsletter - 06/01/06 - Laserfiche WebLink

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The Hult Center works actively to provide updated information on its consumer website, www.HultCenter.org, which is managed in-house. The website, developed and maintained primarily to inform the consumer of all events and create sales, has been upgraded over the past 18 months to display a more colorful and trendier look. For well over two years, the Hult Center has provided an e-News service, communicating all events, coming attractions and additional important (and fun) news. The primary goal is to grow the e-News subscriber list through ongoing cross-marketing of e-News and contests (a “win tickets” contest in March gained 80 new subscribers), and by continually strengthening opportunities to subscribe. For instance, a hot-link to the subscriber page has been included in the confirmation e-mail when a patron purchases tickets from HultCenter.org. These strategies have increased the subscriber base to over 2,400. Interested individuals may sign up for e-News via HultCenter.org. In order to keep e-News fresh and exciting, new e-News templates, which match the look of the website, are now in use, moving from text-only to html and text formats. This allows for more vibrant, colorful and exciting ways to communicate. The first of the new templates was “premiered” with an invitation to Hult Center subscribers to sign up for the resident companies’ own e-News letters. Subscribers confirm that the new presentation is much appreciated. Hult Center staff is proud that the Open and Click-thru rates of e-News communications are consistently at or above the national average for the entertainment industry. Nationally, open rates are at 11.18% - 15.22%; the Hult Center’s are 26.7%-38.9% depending on the day of the week. Nationally, click rates are at 1.11%-2.11%; the Hult Center’s are 0.6%-5%. Staff consistently works to gain subscribers, increase click and open rates, and improve on bounce rates. Representative of the electronic communications environment, web ticket sales are strong and growing stronger. From FY 03/04 to FY 04/05, increases were +12% in ticket sales (dollars) and +25% in the amount of tickets sold. From FY 04/05 to FY 05/06, increases are +18% in ticket sales (dollars) and +14% in the amount of tickets sold. It is essential to invest financial and labor resources to maintain this important medium, and to grow and advance the sophistication of the e-News sales-oriented communication. This is an example of the Cultural Services Division fulfilling its mission to enrich the cultural life of the region by actively seeking new patrons and by developing future audiences. For more information, contact Billie Rathbun-Moser, marketing manager, at 682-8380. Water Quality-Protected Waterways Outreach Underway Next week, more than 5,000 local property owners will receive a fact sheet and an invitation to an open house to learn more about water-quality protected waterways and how efforts to further protect waterways may affect property uses. The City of Eugene is proposing new requirements for protecting water quality-impaired waterways (WQPW) as part of the City’s overall program for reducing urban stormwater pollution. The fact sheet provides a summary of why protections are needed, what they include, the process and schedule for adoption, and how to get additional information and participate in the process. At the heart of the effort is recognition that waterways provide significant benefits, that land development practices can have water quality impacts, and that Eugene is required to bring any “water quality- impaired” waterways into compliance with state and federal water quality regulations. The Willamette River, Amazon Creek, Amazon Diversion Channel, A3 Channel and Willow Creek are all listed as “water quality- impaired” waterways on the Environmental Protection Agency’s 303(d) list. Local plans and policies also seek to protect headwater streams, including those in the South Hills area. The open house will be held Thursday, June 15, from 4:30 to 7 p.m. at the Hilyard Community Center Multi-Purpose Room, 2580 Hilyard Street. Additional information, including a detailed map showing potential buffer zones around specific waterways, will be posted on the City’s web site prior to the open house. For more information, contact Therese Walch, WQPW project manager, at 682-8647. EUGENE CITY COUNCIL NEWSLETTER PAGE 2 June 1, 2006