Item 4 - Ordinance on Downtown Urban Renewal Plan Amendments

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Public Notice – Week of June 25, 2007: A postcard notice was mailed to approximately 52,000 property owners in Eugene with information on accessing proposed plan amendments and the July th 16 public hearing. LC – June 28, 2007: City staff met with the Lane County Finance and Audit Committee (LC) to review the proposed plan amendments. The County sent a letter with suggested plan changes to the City Council for deliberation when the plan amendments are considered. CC – July 16, 2007: Public hearing on the proposed urban renewal plan amendments. Twelve individuals spoke at the public hearing. Public Information – August 3, 2007: Staff provided information on urban renewal in relation to a West Broadway redevelopment project in the Broadway Plaza during the First Friday Art Walk. Written and verbal comments were collected. 5. Related City Policies Future redevelopment of the West Broadway Redevelopment Area is consistent with the policies and implementation strategies included in the Downtown Plan, including: Downtown development shall support the urban qualities of density, vitality, livability and diversity to create a downtown, urban environment. Actively pursue public/private development opportunities to achieve the vision for an active, vital, growing downtown. Use downtown development tools and incentives to encourage development that provides character and density downtown. Promote multi-story, mixed-use structures downtown through financial incentives or code amendments. Stimulate multi-unit housing in the downtown core and on the edges of downtown for a variety of income levels and ownership opportunities. Provide and promote development and community events that reinforce downtown’s role as the cultural center for the city and region. Reinforce the creative, distinctive culture of downtown as the arts and entertainment center of the city. In addition, the future development of the West Broadway Redevelopment Area is responsive to the following Growth Management policies: Policy 1: Support the existing Eugene Urban Growth Boundary by taking actions to increase density and use existing vacant and under-used land within the boundary more efficiently. Policy 2: Encourage in-fill, mixed-use, redevelopment, and higher density development. Policy 3: Encourage a mix of business and residential uses downtown using incentives and zoning.