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<br />In addition to his book, “The Adventure Gap: Changing the Face of the Outdoors,” he is producer of the blog and podcast, <br />“The Joy Trip Project.” His work is widely published, including in National Geographic Adventure and Sierra Magazine. <br />His radio production credits include Wisconsin Public Radio, American Public Media, and Public Radio International. <br />Books will be provided for sale and signing courtesy of UO Duck Store. For more information, contact the Eugene Public <br />Library at 541-682-5450 or www.eugene-or.gov/library. <br /> <br />2015 Transportation Options Programming a Success <br />As the City of Eugene’s Transportation Options team embarks on exciting programming for this summer, it’s a good <br />time to reflect on some successes from 2015 as well. <br /> <br />City of Eugene Wraps Up Successful SmartTrip: South-Central Program <br />During the summer of 2015, the SmartTrips: Eugene program came to the Friendly and Southeast neighborhoods in <br />South-Central Eugene. The program was called SmartTrips: South-Central and reached <br />6,300 households with the goal of improving livability by encouraging residents to <br />walk, bike, take transit, and carpool more often. Browse the Executive Summary of <br />the Final Report to learn more about the findings. <br /> <br />The SmartTrips: Eugene program, now in its fourth season, uses personalized <br />information – local bike maps, transit schedules, and more – and fun, supportive <br />events like guided walks, bike rides and group bus trips to encourage residents to try new travel options. <br />Approximately 16.5 percent of target area households (a record-setting participation rate for SmartTrips: Eugene), or <br />1,042 households, requested SmartTrips materials. Some of those participants participated in one or more of the 13 <br />events hosted by the program. The City of Eugene also added over 800 new email contacts to its monthly <br />Transportation Options e-newsletter, InMotion, as a result of the program. InMotion now reaches about 3,000 people <br />each month. <br /> <br />In a supplemental participant survey, 95 percent of respondents <br />who received a travel tools SmartKit reported that the materials <br />they received were useful. In addition, 79 percent of respondents <br />who attended an event said the event helped them make more of <br />their trips using transportation options. Finally, 61 percent of <br />respondents stated that they now consider all trip options before <br />deciding how to travel. <br /> <br />Over the course of the program, the target area saw an increase in <br />walking and bicycling. While these neighborhoods already had <br />relatively high rates of walking and bicycling, and low rates of <br />automobile ownership, there are even more walking and bicycling <br />trips being taken for transportation and recreation. Furthermore, <br />these active modes of transportation increased at a time when gas <br />prices have dramatically decreased. <br /> <br />In coordination with another City grant, SmartTrips: South-Central sought to increase awareness of local crosswalk and <br />stop laws. Surveys showed that over the course of the program, residents’ awareness of local crosswalk and stop laws <br />increased and their uncertainty about the laws was reduced. <br /> <br />The program evaluated residents’ shifts in travel behavior using a household travel diary and opinion survey <br />administered before and after the program. According to those survey responses, residents of the SmartTrips: South- <br />Central area increased bicycling trips by 2.3 percent and walking trips by 0.7 percent. Of the residents surveyed, 88 <br />percent believe that it is a good idea for the City of Eugene to promote transportation options, and 74 percent stated <br />that they would like to drive their car less. <br /> <br />This program was funded with Surface Transportation Program – Urban funds and administered by the City of Eugene <br />Transportation Options team. The City of Eugene has received funding through the STIP (State Transportation <br />Improvement Program) for programs in River Road in 2017 and the West Eugene EmX Corridor in 2018. Read a full <br />copy of the report at SmartTrips: South-Central Final Report.For more information on SmartTrips, contact <br /> <br />Transportation Planning Manager Rob Inerfeld at 541-682-5343. <br /> <br />EUGENE CITY COUNCIL NEWSLETTER PAGE 2 <br />April 14, 2016 <br /> <br />