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attractive for other businesses and removing the blighting influence of a <br />vacant building in a significant location along Willamette Street. <br />2. Eliminate blight and blighting influences; <br />3. Strengthen the economic conditions of the Plan Area; and <br />4. Enhance downtown's role as the regional economic, governmental, and cultural <br />center and a central location for public and private development and investment. <br />B. OBJECTIVES <br />Development in the Plan Area has been intended to implement the adopted policies <br />contained in the Downtown Plan and to develop downtown as the heart of a livable, <br />economically strong, and sustainable city. The objectives for the Plan are to ensure that: <br />The parks, plazas, Farmers' Market, and open space provide inviting civic spaces: <br />a. Benefit the Plan Area and community overall to bring even more community <br />members into the Plan Area and allow for accessibility and connectivity <br />between the public spaces, <br />b. Benefit the community overall and the Farmers' Market with an improved <br />permanent space in the Plan Area so the market can continue to bring <br />hundreds of community members into the Plan Area and remain viable as an <br />organization, and <br />c. Benefit downtown, as athletes, visitors, media and local residents are in the <br />center of our city for the World Track and Field Championships in 2021; <br />2. High-speed fiber can: <br />a. Increase internet speed for lower monthly costs; <br />b. Increase the competitiveness of the existing technology sector, which will <br />increase the number and size of technology businesses and related jobs, in <br />accordance with the Regional Prosperity Economic Prosperity Plan; <br />c. Reduce costs and increased telecommunications speed for the City, Lane <br />Community College, Lane County, Lane Council of Governments (LCOG), 4J <br />and Bethel school districts; and <br />d. Lower the cost of telecommunications service for residential buildings inside <br />the Plan Area and at least two existing affordable housing projects within one <br />block of the Plan Area; <br />3. Redevelopment of the Old LCC Building will transform a large, vacant building <br />adjacent to Lane Transit District into an active use contributing to downtown <br />vitality. <br />Section 500 - Land Use Plan <br />The use and development of all land within the Plan Area shall comply with the regulations <br />prescribed in the City's comprehensive plan, zoning ordinance, subdivision ordinance, City <br />Downtown Urban Renewal Plan - 2016 Amendment 4 <br />