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Furthermore, in my conversations with people throughout our community, I have learned that, across all sectors and political affiliations, our residents believe Eugene can and should have a strong economy and protect this beautiful natural environment. People choose to live here because they love the rivers, ridges and trees, the greenness of our valley, the clean water and air. They also want good employment opportunities and a strong economy so that they can raise their families. By encouraging businesses that are sustainable, we can meet the goals of environmental regeneration, social equity and profitability. I notice that the word sustainability is commonly used in many different ways and when I mention it, there is frequently some question or confusion as to my meaning. Sustainable economic development refers to actions of government entities to protect natural capital (like water, plants, and energy) and human capital (such as labor, education, and health) while supporting personal and business prosperity in the present. As the level of governance closest to the community, local governments play a vital role in educating, mobilizing, and responding to the public to promote sustainable economic development. State government is showing enormous interest in sustainable business practices and many communities will take advantage of new opportunities. We need to move quickly, making the case that we have the interest and expertise and can demonstrate leadership. Proposals: I am proposing that in 2005 we: 1. Form a Sustainability Advisory Board or Commission. This would be composed of stakeholders who would propose process-oriented next steps the City and its partners can take to propel themselves toward a comprehensive sustainable development initiative, one that goes beyond where the city is today. We can build our base of environmental services and technology industries and other busi- nesses pushing the envelope of social and environmental sustainability. 2. Form an Internal City Sustainability Steering Committee. This committee would include department heads and elected officials to guide internal City sustainability efforts. 3. Recognize local businesses that are good examples of using sustainable practices or making sustainable products. From green building to bio-diesel fuel use, Eugene is full of good practices and products that should be recognized. 4. Work with the Chamber of Commerce on a local purchasing initiative. Supporting local business as a city or in collaboration with other entities and buying locally is good for us all. 5. And fundamentally I want us to promote Eugene as a great place to live and work. The Downtown Economy There is work unfinished in this community, from resolving traffic issues in west and north Eugene to locating a hospital and opening our new Federal Courthouse, and the downtown continues to need special consideration. Eugene is a community that deserves a vital and active downtown, the hub of our community life. We are working on it. We have built a worthy library, invested in streets, created housing opportunities and now turn our eyes to future civic development. We need a more in-depth conversation about what that should be like. The arts is one area that could help grow our downtown, connect us to the university, encourage economic development and build on our assets. We are a community blessed with a large number of artists and artisans who bring culture and joy into our MINUTES--Eugene City Council January 3, 2005 Page 6 State of the City