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ATTACHMENT F <br />TRANSPORTATION FUNDING COMMUNICATIONS PLAN <br /> (Updated July 2008) <br /> <br />Goals and Objectives: <br />? <br /> Effectively communicate the value of the transportation funding solutions recommended <br />by the council subcommittee and approved by the full council. <br />? <br /> Generate adequate support to implement the solutions <br />? <br /> Citizens, staff and elected officials trust Public Works and the City of Eugene to make good decisions <br />about local transportation services and how they are delivered and funded <br /> <br />Key Audiences: <br />? <br /> City Council <br />? <br /> Eugene voters <br />? <br /> Taxpayers <br />? <br /> Business community (Chamber of Commerce) <br />? <br /> Local opinion leaders (including key media, neighborhood group leaders) <br />? <br /> Public Works employees and all City employees <br />? <br /> EWEB (as a potential billing agent) <br /> <br />Strategies: <br />? <br /> Find and use benefit statements for every constituency/key audience <br />? <br /> Build community support through constituent/opinion leaders (e.g., members of the Street Maintenance <br />Task Force) <br />? <br /> Simplify benefit statement/messages (e.g., “street repairs” and “fixing the potholes” rather than <br />“pavement preservation”) <br />? <br /> Recognize the communication value of “official” documents (agenda item summaries, resolutions, ballot <br />titles, etc.) <br />? <br /> Separate issues (e.g., property tax measure, gas tax sunset) to manage the amount of information key <br />audiences need to have at any particular moment in time <br />? <br /> Find opportunities to talk about “big picture” in ways that clearly describe what each component of the <br />package would do and how individual components work together as a balanced package <br />? <br /> Enlist mayor and councilors as spokespersons for the issue <br />? <br /> Look for groups invested in solutions as message partners <br />? <br /> Develop an implementation schedule early on to coordinate communications on various solution <br />components <br />? <br /> Ensure communication tactics are consistent with and support election laws and other procedural <br />requirements <br />? <br /> Build on successes of pavement preservation program <br />? <br /> Rename/reposition TSMF as a new solution <br />? <br /> Use Final Report of the Transportation Subcommittee (2007), LOC “Investing in a Neglected Asset” <br />report, and PMS report (2008) and other source documents to support communications <br />? <br /> Use a range of outreach tactics (e.g., meetings/presentations, internet, newsletter) to reach targeted <br />audiences as well as the general public <br />? <br /> Address state and county relationships in a positive way; look for opportunities to work with and <br />coordinate our interests with those of our regional partners (Springfield and Lane County) <br />? <br /> Develop a strong internal communications to inform employees, using supervisors to communicate key <br />messages and promote understanding through the City organization <br />? <br /> Use surveys (specifically, the January 2008 NSDS survey and the July 2008 SRI survey) and focus <br />groups to test methodologies and key messages <br />Z:\CMO\2008 Council Agendas\M080716\S080716A.doc <br />