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Communication Constraints (Specific to Bond Measure): <br />As with any tax measure, the complexity of the issue and the need to couch language in terms that <br />satisfy legal requirements don’t always allow for easy-to-understand explanations. <br />Placing the bond measure in the context of a larger package, some elements of which haven’t yet <br />been fully worked out, is a significant communications challenge. <br />Voters will need to understand why the measure doesn’t focus solely on the worst streets (i.e., <br />why preserving streets from further deterioration is a good investment). Including a number of <br />reconstruction projects in the bond measure will help voters see obvious benefit. <br />Voters have trouble distinguishing between improved and unimproved streets. The message <br />needs to be clear why they’re not funded by the bond measure and what strategies the City has to <br />address those streets (including increased funding for pothole repairs). <br />The “list” of repair projects to be funded by the bond measure is a subset of a larger list of <br />projects to be funded from multiple sources of road repair funding, including current existing <br />sources of revenue. Voters may be confused if they don’t see beneficial projects that aren’t on the <br />bond list because they are scheduled to receive some other type of funding. <br />As with all election issues, the City must avoid advocacy and provide only neutral information. <br />To the extent that it’s important to communicate benefits, the council and any citizen groups that <br />come forward must carry those messages. <br />Key Messages <br />Bond Measure for Street Repairs <br />Voters in November will be asked to approve a $35.9 million levy dedicated to local street repairs <br />The levy is estimated to cost the average homeowner $99 per year for five years <br />A five-year levy will deliver on a promise to work on improving a core service and allow the <br />community to rebuild trust in solutions for a more robust street repair program in the future <br />A list of high-priority projects has been developed to indicate exactly which streets would be <br />repaired with bond funds. The list includes 32 projects covering 70 miles of city streets. <br />The project list will include overlay projects (to preserve streets from further deterioration) and <br />reconstruction projects (to fix streets that have fallen apart and need to be rebuilt) <br />Accountability will be provided, bond expenditures will be monitored and annual reports will be <br />given to the council and the community. <br />The bond measure is not the complete and final answer, either for the full street repair backlog or <br />the immediate need for additional funding for ongoing street operations and maintenance. <br />Overall Package of Transportation Funding Solutions <br />Eugene is faced with a $173 million backlog of street repair projects. The backlog could reach <br />$280 million over the next decade if more funds are not invested in local street repairs. <br />To bring the backlog under control, at least $18 million per year needs to be invested in local <br />street repairs. Currently Eugene is investing about $5 million a year in major street repairs. <br />To truly address the need, a package of revenue solutions is needed. <br />Package elements could include some combination of a general obligation bond measure, local <br />fuel tax, monthly street repair fee, street lighting fee, garbage fee surcharge, countywide vehicle <br />registration fee and/or countywide fuel tax, and/or reallocation of existing general fund revenue. <br />Any package, in total, needs to provide achievable, balanced and sustainable solutions to <br />adequately fund Eugene’s transportation system for cars, trucks, bicycles and pedestrians <br />A good package element is one that collects funds proportionately (or equally) from residents and <br />non-residents who use our roads, is consistent with our sustainability goals, has direct connection <br />to the use of the roads, and give incentives to those who do not have a car or use one very little. <br />Since 2002 (including the 2008 construction season), the City has invested $18.6 million in <br />pavement preservation projects. Since 2002 (including the 2008 construction season), the City has <br />repaired 153 lane miles of streets through overlay, reconstruction and slurry seal treatments. <br />