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Fullyfunding park <br />maintenance services: <br />$2 million annually, <br />$27/household <br />Fully funding parks <br />maintenance, plus safety and <br />security services: $2.5 million <br />annually, $35 household <br />Source: DHM Research, October 2016 <br />The largest differences in support for both funding scenarios were by political affiliation. Democrats <br />overwhelmingly supported the $2 million (85%) and $2.5 million (75%) scenarios, though support dropped <br />by 10% pointslikely due to the increase in cost. Less than half of Republicans supported either <br />measure, though there was no drop in support when considering the more expensive proposal. While <br />Republicans indicated cost sensitivities throughout the survey, the inclusion of funding for safety and <br />security services likely served as a counterbalance. Slight majorities of independent voters supported the <br />$2 million (57%) and $2.5 million (50%) scenarios. Some price sensitivity was observed (-7% points). <br />Across both scenarios, women were more supportive than men were. More frequent visitors to parks also <br />tended to be more supportive than those who did not visit a park at least once per month. Despite these <br />differences, voters in all four demographic groups exhibited similar price sensitivity. <br />Women76%71%-5% points <br />Men64%56%-8% points <br />Frequent parks visitor77%70%-7%points <br />Infrequent visitor57%51%-6% points <br />Source: DHM Research, October 2016 <br />Finally, voters living in Southeast Eugene were significantly more likely to support each scenario than <br />those living in Willakenzie or Northwest. <br />voters were next asked if they supported or opposed a series of four options to increase <br />funding to maintain and expand parks and recreation programs and services in Eugene (Q16-Q19). Each <br />option built on the previous one, and represented an increase in cost. Respondents were provided with <br />an explanation of the impact the option would have on parks and recreation, total cost, and an estimate <br />for annual burden for a typical household. <br />DHM RESEARCH |CITY OF EUGENE PARKS AND RECREATION SURVEY | OCTOBER 2016 <br />14 <br /> <br />