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11-30-16 Council Agenda Packet - amended
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11-30-16 Council Agenda Packet - amended
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11/28/2016 4:58:26 PM
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City Council
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Agenda Packet
CMO_Meeting_Date
11/30/2016
CMO_Effective_Date
7/15/2016
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From September 29 October 3, 2016, DHM Research conducted a survey of City of Eugene voters. The <br />pools, as well as their willingness to support additional funding. <br />: The telephone survey consisted of 300 voters and took approximately 15 <br />minutes to complete. This is a sufficient sample size to assess voter opinions generally and to review <br />findings by multiple subgroups. <br />Respondents were contacted by a live interviewer from a list registered voters, which included cell <br />phones. In gathering responses, a variety of quality control measures were employed, including <br />questionnaire pre-testing and validation. Quotas were set by age, gender, political party, and city ward to <br />model a typical primary election. <br /> Any sampling of opinions or attitudes is subject to a margin of error. The <br />margin of error is a standard statistical calculation that represents differences between the sample and <br />total population at a confidence interval, or probability, calculated to be 95%. This means that there is a <br />95% probability that the sample taken for this study would fall within the stated margin of error if <br />compared with the results achieved from surveying the entire population. The margin of error for this <br />survey is ±5.7%. <br />DHM Research has been providing opinion research and consultation <br />throughout the Pacific Northwest and other regions of the United States for over three decades. The firm is <br />nonpartisan and independent and specializes in research projects to support public policy making. <br />DHM RESEARCH |CITY OF EUGENE PARKS AND RECREATION SURVEY | OCTOBER 2016 <br />2 <br /> <br />
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