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<br />f] <br />I <br />n <br />n <br />n <br />11 <br />[] <br /> <br />GOAL II: Establish Eugene-Springfield as a unique place to experience the arts <br /> <br />~ 1 <br /> <br />Key Recommendation Specific Steps Potential Players Expected Impact <br />Coordinate and -Identify major events and attractions (i.e. museums) Oregon Bach Festival -longer stays by tourists <br />market a "Seamless available in the metro area May through September Museum of Art Friends resulting in more "nevi <br />Summer of Arts" -Produce profile of each event containing future dates. Oregon Festival of money for the Eugene- <br /> location. target market. estimated attendance. American Music Springfield area <br /> buc.get. marketing. etc. Summertime cultural -The arts become a <br /> -Inventory artists/arts groups and their economic events/festivals (i.e. focus for summertime <br /> impact on the community Fiesta Latina. Eugene activities <br /> -Request that event leaders meet to discuss the Celebration. etc.) <br /> seamless summer idea Other arts organizations <br /> -Conduct a session to plan implementation of the idea Visual artists <br /> -Develop action plan Cities of Eugene and <br /> Springfield <br /> Lane County <br /> Hult Center <br /> Hilton <br /> CVALCO <br />Produce unified -Identify organizations wth marketing plans and All arts organizations -All arts groups 'MJrking <br />marketing of the arts buc.gets Cities of Eugene & together to increase <br /> -Gather key leaders and marketing staffs to discuss Springfield interest in the arts and <br /> ArtsPlan recommendation Chambers of C9mmerce save individual costs <br /> -Discuss and detennine level of enthusiasm for a Hospitality industry: -Increased interest in E/S <br /> coordinated marketing effort hotels/motels. B&Bs. with consistent market- <br /> -If level is high. request that leaders direct their staffs tour organizers, ing appeal and effort <br /> to ~rk together restaurants -Increased kno'Medge <br /> -Conduct planning session CVALCO about the E/S arts <br /> -Review access. signage and transportation issues University of Oregon community <br /> -Develop action plan for best ideas E/S marketing firms -Increased access of <br /> Local businesses visitors to E/S and our <br /> arts communities <br />Encourage and -Identify key leaders in arts-related computer and Computer companies: -Regional draw for <br />promote arts-related electronic technology in the region Sony. Symantec, 'M>rkshops or annual <br />computer and -Interview leaders. identify key resource documents Dynamix conference <br />electronic technology and produce report describing the current state of Cities of Eugene and -Technology people <br /> the industry and opportunities in arts technology Springfield attracted to work here <br /> -Once completed, circulate report & call together Chambers of Commerce -General population <br /> leaders to discuss feasibility of idea U of 0 better educated <br /> -Plan national conference on technology in the arts CVALCO <br /> carrying on from U of 0 computer graphics Computer scientists, <br /> conference in 1982-87 engineers & artists <br /> Community at large <br /> <br />'1 <br />U <br /> <br />! l <br />~ j <br /> <br />r 1 <br />I <br />I <br />Ii j <br /> <br />: 1 <br /> <br />Page 11 I ArtsPlan <br />