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PROJECT GOALS <br />Embrace downtown Eugene as the city’s center for culture <br />• <br />of public spaces and the economic development of downtown and commerce. Eugene has one downtown, one urban core, <br />Eugene:that is the historic heart of the city. This is THE spot that has <br />to work for the entire city to be successful. It’s the cultural, <br />Create vibrant, engaging public spaces in the downtown <br />• <br />that appeal to everyone: residents and families, downtown be embraced. <br />employees, students, and visitors. Develop a diverse mix <br />Connect the key public spaces and destinations — including <br />• <br />of uses and activities that enable more groups to enjoy and <br />those that lie outside the downtown — with walkable, <br />energize the downtown. <br />bikeable “streets as places.” <br />Give downtown Eugene a sense of place and a unique <br />• <br />Create safety and security for everyone. Everyone who <br />• <br />identity through its great streets and public spaces. <br />visits should feel safe. Do not exclude anybody. We cannot <br />Attract new businesses, catalyze new development, <br />• <br />and create a mix of uses (using tools to attract <br />Create a city-wide, on-going Placemaking campaign for <br />• <br />targeted uses) in the downtown by creating exciting <br />the downtown. Ensure that this campaign is proactive and <br />destinations. The mix should add up to vibrancy. <br />engages a wide cross-section of the population. <br />8 <br /> <br />