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Tactical Implementation Schedule for Public Communication <br />Generally, the public outreach process will consist of three phases: <br /> <br />? <br /> Planning and analysis – confirming strategies, stakeholders and key messages, and gathering <br />information to be used in the various outreach materials. Although this is an ongoing process, the <br />initial phase of planning and analysis will be completed by late July. <br />? <br /> Preparing outreach materials – likely materials would include an updated video, a web site (including <br />links to council documents as well as a feedback loop), a newsletter modeled after the “Take a Closer <br />Look” publication used in 2002, and a PowerPoint presentation and fact sheets for community <br />presentations. The goal is to complete the initial preparation of outreach materials by mid-August. <br />? <br /> Presenting the information and receiving feedback – this would include presentations to <br />neighborhood and community groups, getting information to the media to disseminate to the widest <br />possible audience, and an open house to provide an informal forum for residents to share their views <br />and opinions. Ultimately, a formal process including a public hearing would be used to gather <br />opinions for the council’s consideration. While some outreach materials (for example, running an <br />updated video) may be put into use by mid-August, most outreach would begin in early September <br />and continue throughout the month and into October. Plans call for a community workshop in late <br />September or early October. The formal part of the process, including a public hearing, would be <br />contingent on the council’s direction for proceeding with an ordinance. <br /> <br />Total cost of the outreach/involvement effort would be in the range of $10,000. The primary costs would <br />be for printing and distributing a newsletter and updating a video and other presentation materials this <br />fall, and preparing and distributing a brochure or other form of written communication at such time as a <br />TSMF charge is actually implemented,. Staff can manage these costs within the approved FY07 budget, <br />and no additional appropriation for this purpose is being requested. <br /> <br />Finally, it should be noted that the communications process described above would likely be a dynamic <br />and flexible process. As we receive information, we will modify our materials to take into account the <br />information we receive and ensure that we are addressing the areas of most interest and concern. <br /> <br />