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<br /> <br /> <br /> <br />calendar. This colorful and informative print publication is distributed to the 34,000 ticket-buyer <br />households plus 6,000 copies are distributed directly with an emphasis on the female target market (hair <br /> <br />salons and spas). In addition, That’s the Ticket!will receive one page in the Hult Presents 2006-07 <br />season brochure (9,000 copies). A press release will be sent in early September to local and out-of-town <br />newspapers to gain positive coverage. That’s the Ticket!2 is also listed on CVALCO’s Special Packages <br />website, which gives it great out-of-town visibility. In a truly cooperative spirit, the participating <br />restaurants and B&Bs market the program as well, thereby boosting Hult Center ticket sales. <br /> <br /> <br />The Hult Center is dedicated to promoting both of the That’s the Ticket! programs. That’s the Ticket!2 <br />is a wonderful new vehicle to create transient room tax (hotel-tax) dollars for Eugene, a lifeline for <br />Cultural Services. Cultural Services receives more transient room-tax dollars than General Fund dollars <br />to subsidize division operations. Over the last seven years, for every $1 of transient room tax spent on <br />Cultural Services (Hult Center) operations, $5 was generated and returned back into the economy. <br />(Source: City of Eugene) <br /> <br />For further information, please contact Marketing and Public Relations Manager Billie R. Moser at <br />billie.c.rathbunmoser@ci.eugene.or.us; 541-682-8380. <br /> <br /> <br />EUGENE CITY COUNCIL NEWSLETTER PAGE 3 <br />July 20, 2006 <br />