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andencouragetheiremployeestoengageincommunityservice,especiallybyprovidingthem <br />withtimetodoso. <br />ConcernsExpressedAboutBusinessCommitmenttoSustainabilityandtheAchievementof <br />SocialEquity <br />AmajorityofthefocusgroupsraisedquestionsabouttheCity?sabilitytoimplementsustainable <br />businesspractices,fearingthatsocialequityconcernsmightnotreceivetheattentionandpriority <br />grantedtoeconomicandenvironmentalconsiderations.Otherswonderedifbusinesseswere <br />preparedtomakealong-termcommitmenttoimplementingsustainablepractices,fearingthata <br />short-term,bottom-lineapproachremainedprevalentinmostcorporatecircles.Businessfocus <br />groupstheircommitmenttosocialequityprinciplesbutunderscoredtheobstaclesthey <br />faceinattemptingtoprovidethelevelsofwagesandassociatedwithadvancingsocial <br />equity. <br />Conclusion <br />Oursuggestthatthereisstrongsupportfortheconceptofsustainablebusiness <br />developmentandaconsensusthatsustainablepracticesandpoliciesshouldbeencouragedby <br />policymakersinEugene.However,thissupportisaccompaniedbyseveralnotablereservations: <br />skepticismthatsocialequityconsiderationswillbegrantedco-equalstatuswitheconomicand <br />environmentalprioritiesanduncertaintythatbusinesseswillbecommittedtothe <br />long-termpursuitofsustainability.IfEugene?sSustainableBusinessInitiativeistoattractbroad- <br />basedcommunitysupport,especiallyamongworkers,itwillneedtoaddressthesereservationsin <br />formulatingitsrecommendationsanddevisinganimplementationprocess. <br /> <br />