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to cause to continue (as in existence or a certain state, or in <br />force or intensity); to keep up, especially without interruption, diminution, <br />Webster?sNewInternationalDictionary <br />,to?sustain?meansto <br />maintainsomethingovertime.Everyone <br />knows,however,thatcircumstanceschange <br />andnothingcanbemaintainedinthesame <br />TheU.NWorldCommissionon <br />formforever.Asapracticalmatter,therefore, <br />EnvironmentandDevelopmentcoined <br />sustainabilityinvolvesthecapacitytoadapt <br />theterm?sustainabledevelopment?intheir <br />successfullytochangingconditions.Savvy <br />1988report,?OurCommonFuture?: <br />businessexecutivesknowhowvitalitisto <br />keepaneyeonemergingtrends, <br />actearlytoavoidproblems, <br />?Sustainable development is development that meets the <br />andbeamongtheto <br />needs of the present without compromising the ability of <br />enternewmarkets.Doingso <br />future generations to meet their own needs.? <br />oftensavesmoneyandcreates <br />competitiveadvantageover <br />thosethatfailtodoso. <br />Althoughthisisalaudablegoal,the <br />provideslittleguidanceonhow <br />TheSBIgrewoutoftheMayor?sbeliefthat <br />anorganizationcanensurethatitsactivities <br />increasingconcernssuchasglobalwarming, <br />donotcompromisetheabilityoffuture <br />uncertaintiesoverthesupplyandaffordability <br />generationstomeettheirneeds.Asaresult, <br />ofoil,growinginternationalcompetition, <br />numerousexpertshaveproposedmore <br />andotherfactorsmayincreasinglyconstrain <br />toachievetheseends.Thereisno <br />businesspracticesandproductsthatignore <br />single?best?waytosustainability. <br />economic,social,andenvironmentalissues. <br />Onetheotherhand,theseforcesprovide <br />However,carefulreviewofthemostcommon <br />growingopportunitiesforbusinessesthat <br />agreementthatfroman <br />maketheTripleBottomLineapriority.The <br />economicperspective,sustainabilityinvolves <br />Mayorfeltitwasimportanttohelplocal <br />ashiftfroma?linear?toa?circular?production <br />companiesandgovernmentprepareforand <br />system.Sincethedawnoftheindustrial <br />takeadvantageoftheseemergingtrends. <br />revolution,businesseshaveusedalinear <br />productionmodel.This <br />?take-make-waste? <br />meansweextractnaturalresourcessuchas <br />minerals,metals,andwoodfromtheEarth?s <br />surface,makethemintogoodsandservices <br /> <br />