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orservicestandsoutfromthecompetition.Regulatorybansandrestrictionson <br />Numerouscompanieshavefoundthat salesofharmfulproducts <br />sustainablyproducedgoodsandservicesReducedmarketdemandforcore <br />offerauniquewaytodifferentiateproducts productsorservices <br />becausetheycreateabrandimagethatsticksCoreproductsorservicequality <br />inthemindsofconsumers.Theof beingreducedbyenvironmental <br />thisimprovedbrandimageincludeincreased degradation <br />marketsharebyattractinggreenandsociallyCustomerboycottsorreduced <br />responsibleconsumers;increasedrevenue productacceptance <br />fromhighercustomerloyalty;andincreasedRemediationliabilitiesfor <br />publicitythroughtheabilitytoreceive pollutedlands <br />recognitionandawardsfrompublicagenciesLowerinsuranceunderwritingcosts <br />6 <br />andorganizations.Impairmentofpropertyvaluesfrom <br /> leakingstoragetanksandtoxicholding <br /> facilities <br />Damageassessmentsfrommajorspills <br /> oraccidents <br />Asthepopulationages,babyboomersnear <br />Employeecivilactionagainstemployers <br />retirement,andcompetitionincreases,the <br /> forunsafeworkplaces <br />abilitytoattractandretainhigh-caliber <br />Expensiveregulation-driven <br />employeesbecomesanincreasinglyimportant <br /> processchanges <br />issueforbusinesses.Mostexecutivescansee <br />Productredesigntomeetnewindustry <br />directlinksbetweenrevenue, <br /> standardsorgovernmentregulations <br />andtheirabilitytoattractandretainkey <br />Wastetreatmentandpollution <br />employees.Thecostofrecruiting,screening, <br /> controlexpenses <br />andtrainingnewemployeesishigh.The <br />costsoflosingemployeeswithkeyskillsand <br />institutionalmemorycanbeevenhigher. <br />Becauseanincreasingnumberofpeoplewant <br />toworkforemployersthatprovidespecialIncreasedconcernaboutclimatechange, <br />carefortheenvironment,localcommunity,riskstohumanandecologicalhealthcaused <br />andemployees,companiesthatemploybypollution,andlackofspaceare <br />sustainablepracticesofteniteasiertoleadingtocapsonandrisingcostsforwaste <br />attractandretainhighlyemployeesdisposalandthereleaseofgreenhousegas <br />7 <br />tothecompany.emissions.Althoughcarbondioxidecapsand <br /> restrictionsonproductswithmaterialsharmful <br />tohumanhealthdonotyetexistintheUnited <br />States,theydoexistinEuropeandmany <br />Mostbusinessexecutivesriskasany <br />believetheywillsoonexistintheU.S.aswell <br />potentialthreattomeetingobjectivesand <br />(e.g.inJune2006theCEOsofsomeofthe <br />thateffectiveriskmanagementiscritical <br />nation?slargestutilitiescalledforthefederal <br />tobusinesssuccess.Researchhasfound <br />governmenttoimplementCOemission <br />2 <br />thatcompaniesthatemploysustainability <br />limits).Anumberofcompaniesareproactively <br />measurescanreducerisksinanumberof <br />positioningthemselvesforaneasytransitionto <br />8 <br />waysincludingloweredriskof: <br />emissionscapsbyanalyzingtheirgreenhouse <br /> <br />