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08/31/1970 Meeting
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08/31/1970 Meeting
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City Council Minutes
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8/31/1970
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<br /> "llJl <br /> 3df <br /> e <br /> 8/31/70 <br /> I I Councilman Mohr suggested.that the council look into the whole problem of the <br /> highway oriented district and the 15' setback problem. Mr. Teague agreed and <br /> felt the distance of setback should be reconsidered. Perhaps some exception <br /> could be given for signs that were not objectionable. <br /> I <br /> I Mayor Anderson said restructuring the highway oriented district would be a <br /> long and invol ved 'pr09.~SS. Parts of the ordinance could be amended, but he <br /> would hesitate to go through the whole hearing process of the sign ordinance <br /> again. If the Council thinks the 15' setback is equitable and benefits the <br /> city, this should be reaffirmed. It was certainly his understanding that <br /> I billboards were excluded from the 15' setback. There are many things which could II <br /> accommodate the hardship about which the Council is concerned. <br /> II <br /> Mrs. Niven agreed that it would be desirable to act on the 15' setback for <br /> the benefit of enforcement, and to remove any question of inequity with those II <br /> I who had installed signs in the last two years and were required to conform. il <br /> I' City Manager ~~id' the City Attorney had already interpreted the present ordinance <br /> e as banning billboards in the 15' setback area, and there was no reason the Council !I <br /> could not act at its next meeting to clarify this point. I <br /> I <br /> Mayor Anderson suggested the Council reaffirm the 15' setback and then the <br /> Manager and staff could work out some method that would r~lieve hardship of <br /> Mr. Obie. <br /> I Mrs. Hayward moved seconded by Mrs. Beal to affirm that the 15' setback for highway <br /> oriented district includes all signs except identitYs~~e~; <br /> Mrs. Hayward clarified that this would give an indication that the Eugene City <br /> Council continued to consider there would be a 15' setback in the highway oriented <br /> district for all signs other than identity signs. <br /> Mr. Mohr failed to see the need for this motion, since a vote on the proposed II <br /> amendment would accomplish the same thing. Mrs. Hayward agreed, but felt this " <br /> motion would clarify the action for the staff and the public. il <br /> Vote taken on motion as stated. Motion carried. <br /> 'I <br /> Mr. Gleaves asked that the Council not act on the amendment at the next regglar II <br /> Council meeting, stating that this would put the Obie Company in the position of <br /> starting court proceedings because of citations received from the building depart- <br /> ment. City Manager siad the citation procedure is administrative and he felt I <br /> perhaps this matter could be dealt with administratively. II <br /> Mr. Vernon Gleaves reiterated his contention that the intent of the Council had been not to exclude <br /> billboards from the 15' setback area, and requested that the Council not pass this amendment. He 11 <br /> I distributed copies of a proposal of conditions to allow billboards which have been in existence up <br /> to September 1, 1970 to remain in the 15' setback area, and requested the Council to defer the matter II <br /> I for futher study and request the City Attorney to prepare an appropriate ordinance to carry out <br /> this intention. I <br /> I <br /> Mrs. Betty Niven reviewed the history of the decision regarding the 15' setback and explained that I <br /> it had never been arbitrary. It was arrived at through mathmatical calculations designed to permit I <br /> identity signs for businesses in the highway oriented district without blanketing. Mrs. Niven I <br /> I <br /> said the sign committee had run a questionnair.e in the ~ewspaper and received a surprisingly good I <br /> I <br /> response. Most Citizens fo the city did not feel that outdoor advertising was necessary or I <br /> e desirable in the city. It rightly belonged in open country. Because in the city of Eugene it I <br /> happened that most of the billboards belonged to one company and the impact of prohibition would I <br /> be too great on that one company, an effort was made to compromise and allow billboards back of <br /> the 15' setback the same as all other except identity signs. II <br /> In answer to Mrs. Hayward, Mrs. Niven pointed out that in the two years since adoption of the sign Ii <br /> ordinance, all signs constructed, with the exception of one identity sign, have been outside the II <br /> 15' setback. If billboards were now to be allowed within this area, great inequity would result. <br /> She explained that every district where people travel at high speeds is considered a highway I <br /> oriented district. <br /> In answer to Dr. Purdy, Mrs. Niven said buildings can be built to the property line in the Highway <br /> Oriented District, but generally speaking, they are not being built in this way in many instances. <br /> I <br /> Mr. McDonald felt the suggestion made by Mr. Gleaves to allow Mr. Obie to retain his signs made some I <br /> sense if a sign was in a field with no property nearby. ,Mrs. Niven said Mr. Gleaves suggestion II <br /> I might be permissible if it read "Outdoor advertising sturcture would be permitted to be within <br /> the 15' setback area in lieu of the identity sign permitted." It is very clear the ordinance <br /> allows only one sign in this area, regardless of whether it utilizes the overall allowance. <br /> 11 <br /> Mrs. Lois Smith of League of Women Voters said she had b~en a member of the sign committee and that Ii <br /> I <br /> this matter was discussed and understood, and that it had been a compromise to have billboards \ <br /> in the city at all. She urged that the Council support the Planning Commission recommendation regard- <br /> i ing the sign ordinance. <br /> , II <br /> e I <br /> I II <br /> I <br /> Ii 8/31/70 - 10 <br /> I' <br /> If '! <br /> ,I ...olIl <br />
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