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11 <br /> <br />BOUND ON ERROR - UNWEIGHTED DATA, REPRESENTING 97404 <br />AND "OTHER" EUGENE <br /> <br /> SAMPLE SIZE Bound on Error at <br />97404 Frequency Percent 95% Confidence Level <br />City, North of Beltline 143 36% 7.5% <br />City, South of Beltline 53 13% 12.3% <br />County, North of Beltline 101 25% 8.9% <br />County, South of Beltline 103 26% 8.9% <br /> <br />97404 <br />Santa Clara 244 61% 5.8% <br />River Road 156 39% 7.2% <br /> <br />EUGENE <br />97404 400 50% 4.5%* <br />Other Eugene 400 50% 4.5%* <br /> <br />* What this means is that we are 95% certain that the mean response of the entire population of <br /> 97404 lies within (plus or minus) 4.5% of the survey response, and we are 95% certain that <br /> the mean response of the entire population of"Other Eugene" lies within (plus or minus) <br /> 4.5%. <br /> <br /> Advanced Marketing Research, Inc. <br /> <br /> <br />