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ATTACHMENT A Santa Clara Community Park Survey Results The staff analysis of key survey findings and a copy of the Executive Summary of the consultant's report are attached. The full report will be provided in the Council office and on the parks website. Overview The findings from the telephone survey are typical of the project to date - conflicting and complex. While they do not give a resounding go-ahead for the proposed land swap, neither do they clearly say the project should discontinue. While more people support the proposal than oppose it throughout Eugene (combining all responses), there is a significant level of opposition, especially in 97404, and general confusion. Table 1 provides a breakdown of support and opposition for the project according to the location of the respondent (city-wide versus 97404 residents) and initial versus final opinions. Table 1. Support of Support Opposition Undecided :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Project Data (08 & Initial Ei~l Initial Eiffel Initial ~i~[ 030) Support Opposition Undecided "~ Eugene 36% ~% 19% 45% 'o o ~, o, Santa Clara rY (Zip 97404) 38% S~0/° 26% ~% 36% Project Awareness Survey results show that there is a high level of awareness of the proposal. Generally speaking, when compared to city-wide respondents, Santa Clara residents are more aware of the proposal and more opposed (although not at the same rates). Of the respondents from Santa Clara, 66% were previously aware of the proposal, with a city-wide awareness level of 50%. Survey results also show that the sources of information differ between Santa Clara and city-wide respondents. Roughly 39% of Santa Clara residents reported hearing of the proposal through either "neighbors, friends or family," or "neighborhood meetings," compared with 18% of Eugene residents. These finding suggests that the Santa Clara Committee for Sensible Parks and Open Space's (SCCSPOS) public outreach efforts had a significant effect on the Santa Clara resident's awareness and understanding of the proposal. Survey results also reveal that a core constituent of community parks - families with children - is relatively unfamiliar with the project. Specifically, an analysis of results to Q5 of the survey states, "Those with no children, those over 45, 97494 residents, and Santa Clara residents are more likely than others to be aware of the proposed project." Reasons for Opposition The biggest concern for all respondents is the impacts of the added housing development that would result from the land swap proposal, according to an analysis of open ended responses (Q40). The arguments against the project seem to be based primarily on two fundamental issues: the desire to preserve agricultural land and a general disapproval of development and developers. While traffic and school impacts were also a concern, these were not sited as the major reasons for opposing the project. Understandably, Santa Clara residents are much more concerned about the impacts of added traffic than city-wide respondents. L:\CMO\2005 Council Agendas\M050518\S050518B.doc