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<br /> She said the Gracens stated that the awnings will be constructed whether <br /> or not the name of the market can be on them. She said the wall of the <br />e building is on the property line and the proposed awning would extend four <br /> feet over the right-of-way. The name of the market on the awning makes <br /> the awning a projecting sign under the Eugene Sign Code. She said 13th <br /> Avenue betwe.en Kincaid and Alder streets and the downtown mall are <br /> designated the Pedestri an Auto Si gn Di stri ct. Projecting signs are <br /> permitted in the Pedestrian Auto Sign District. <br /> Ms. McDonald said the proposed awning could be constructed so that a wall <br /> sign could be mounted and the awning could be constructed without the <br /> lettering which makes it a sign; consequently, any hardship resulting from <br /> the denial of the variance is a self-made hardship. <br /> Answering questions from Ms. Bascom and Ms. Wooten, Ms. McDonald said some <br /> signs in the area do not conform to the Sign Code. She said 11th and 13th <br /> Avenues were designated different sign code districts because 13th Avenue <br /> had more pedestrian traffic. She said the Gracens were told they could <br /> apply for a sign district boundary change to the Pedestrian Auto Sign <br /> District. She sa i d property owners, not the Ci ty, should seek sign <br /> district changes. She said the building owner has not said anything to <br /> the City about a wall sign. <br /> Mayor Obie opened the public hearing. <br /> Thomas Beaurline, 70 Grimes Street, said James and Belinda Gracen leased <br /> half of the first floor at the corner of 11th Avenue and Alder Street for a <br /> convenience food market for the University area. He said the building has <br />e been an eyesore on the block but interior alterations and exterior <br /> painting are being done. <br /> Mr. Beaur1ine said the proposed awning would revitalize the corner and <br /> protect people from the sun and rain. The awning would be illuminated at <br /> night and would have small lettering on it. He said a hardship will be <br /> created if the Gracens cannot have an illuminated sign. He sa i d the <br /> building owner will not allow an electric sign on the building but it <br /> would be hard to see anyway. He said many establishments within two blocks <br /> of the Alder Street Market have awnings with signs on them so the proposed <br /> awn i ng wi 11 not look out of place. He urged approval of the appeal <br /> because it would beautify Eugene and promote business. He submitted a <br /> photograph to the council. <br /> Sy Zeer, 2716 Harris, represented Sy's Pizza which is in the neighborhood. <br /> He urged approval of the variance. He said his business needs a new awning <br /> becau se the old one is falling apart. He said the City will allow <br /> businesses to invest in awnings and businesses need to put lettering on <br /> them. He said the Alder Street neighborhood is a valuable part of the <br /> community and lettering on awnings which are approved by the City should <br /> be permitted there. He said Vancouver, British Columbia, has many <br /> beautiful awnings with graphics. He said awnings protect people from the <br /> rain and identify businesses. <br />e MINUTES--Eugene City Council July 14, 1986 Page 8 <br />::\. <br />