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11/01/1990 Meeting
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11/01/1990 Meeting
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11/1/1990
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<br /> quality of life in the parks system. He did not see where reconciliation of <br /> e such conflicts existed in the model Dr. luke had presented, or where the <br /> consequences of a decision were factored into the equation or tested. Dr. <br /> Luke referred to the Bryson model included in the handout, and said that the <br /> model presented an opportunity for testing goals. <br /> Mr. Miller asked Dr. luke if the committee could design a process that ad- <br /> dressed its concerns about financing while beginning the proper dialogue with <br /> the community using the foundation already laid. Dr. Luke said he believed <br /> it could be done, but using only technical experts to develop a plan will <br /> make it more difficult to secure community support. While the committee <br /> might come up with great ideas, the public may refuse to support those ideas. <br /> Unless a component is built into the planning process that includes the right <br /> stakeholders, the plan will not succeed. Dr. luke said that if the committee <br /> decides to develop a strategic financial plan, it will need to spend as much <br /> time selling the plan as creating the plan. <br /> Ms. Hawkins asked how the committee could motivate the community to want to <br /> be involved. She said that people are bored by budgetary issues until those <br /> issues affect them directly. Dr. Luke agreed. He said that the committee <br /> will be unable to create change unless people feel change is necessary. He <br /> said that the community of Portland faced this problem. The City had to <br /> design a process wherein the community stakeholders walked through a future <br /> scenario that showed that things were not going to be good. The City had to <br /> create that felt need to stimulate the participation that leads to change. <br /> Dr. Luke said the City of Eugene might have to do the same thing, or let a <br /> e crisis begin to emerge to stimulate interest; however, strategic plans seldom <br /> deal with immediate crisis very well. Mr. Boles pointed out that the council <br /> and committee was charged by the public with avoiding such crisis. He ex- <br /> pressed the hope that the committee could narrow its focus on financial mat- <br /> ters and include the community in the discussion. <br /> Dr. Luke summarized the different types of strategic plans: 1) community- <br /> wide strategic plans, such as done by Portland and planned by Springfield, <br /> which are vision-based plans that examine all the different services offered <br /> by city government and other organizations; 2) corporate strategic plans, <br /> which he felt was what the committee was moving toward, and which focus on <br /> organizational and financial issues and consider the long-range future via- <br /> bility of the corporate entity; and 3) functional strategic plans, such as <br /> those which focus on community economic development. Dr. Luke said it ap- <br /> peared that the committee was more interested in a corporate plan for the <br /> City of Eugene as a financial entity rather than in a communitywide plan <br /> dealing with those issues and agencies affecting the quality of life in Eu- <br /> gene. Mr. Rutan agreed with Dr. Luke's statement, but said that there may be <br /> exceptions the committee was unaware of at the present time. He said as an <br /> example, the committee might determine something was a priority to be funded <br /> and find there was no community interest in funding that service. Dr. Luke <br /> said it seemed that the committee had an opportunity to design a unique pro- <br /> cess that was communitywide and focused on financial issues. It could in- <br /> volve considerable community outreach and focus groups discussing financial <br /> e MINUTES--Strategic Plan Committee November 1, 1990 Page 6 <br />
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