Item B: West Broadway Purchase Options

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Redevelopment of West Broadway is a key step in the implementation of the Downtown Plan and the long-term vision for downtown Eugene. The forward-thinking vision seeks to capitalize on development opportunities; strengthen downtown’s role as a regional center; expand housing, cultural, and recreational opportunities; reinforce our Great Streets and special places; and strengthen the connection between downtown and the river. DEVELOPMENT OBJECTIVES The redevelopment of West Broadway presents a significant opportunity for new structures, uses and activities in an increasingly vital area of downtown. The Redevelopment Area is surrounded by a wide variety of uses, including civic, cultural, residential, retail, and office. There is an existing strong pattern of pedestrian activity on Broadway, Willamette Street, Olive Street, Charnelton Street, and 8 Avenue with active th first floor uses on surrounding blocks. The overall concept for the Redevelopment Area is a dense, multi-story, mixed use, urban development. The mix of uses desired include a broad range of downtown urban activities, such as office, retail, residential (rental or ownership, for a range of incomes), hotel, theatres and restaurants. Active uses are particularly desired on the ground floor to encourage an inviting, lively pedestrian realm. Job creation is also strongly desired as a direct outcome for the Redevelopment Area. Downtown housing is essential for creating a critical mass to support retail and to concentrate populations where transit, amenities and services are easily and efficiently available. Redevelopment concepts for the area should recognize the opportunity to address the significant need and demand for housing units. Preferred concepts will include high density housing, with a range of rental, ownership and mixed income options. The appropriate scale, orientation and design of structures are of critical importance to the success of the Redevelopment Area. The standards of the Broadway Overlay Zone and the Transit Oriented District Overlay Zone describe the desired architectural and urban form of the buildings. Multiple stories are strongly encouraged. Buildings should be brought out to the sidewalk, with entrances facing the street. The design of the first floor is also critical; use of quality materials and architectural details that provide elements of scale and visual interest is essential. If parking is included, preferred solutions are underground or embedded spaces. The Urban Renewal Agency encourages creativity in project design and intends to allow flexibility provided that the proposal is consistent with the Eugene Downtown Plan, the Eugene Land Use Code, and the objectives provided in the RFQ.