Item A: Arts and Outdoors Issue - Laserfiche WebLink

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ATTACHMENT A "Arts and Outdoors" as Theme for Eugene Eugene's arts and outdoor resources are considered to be key community assets and major contributors to Eugene's overall quality of life. The purpose of this Priority Issue is to strengthen and promote these community assets together as an economic development strategy. By focusing on the city's arts and outdoors resources and presenting a cohesive "Arts and Outdoors" theme the community has the potential to realize two significant benefits. The first benefit is sustainable economic activity through increased tourism and commerce and second is the ability to enhance community livability by improving access to arts and outdoors amenities and events for area residents. City Council has directed Staff to develop an action plan in order to address this strategic priority. The Action Plan identifies key outcomes for the strategic priority in Section B, and a series of actions and activities through which these outcomes will be accomplished is provided in Section D. A. Plannin~ Horizon and Focus In developing a city-wide effort to push arts and the outdoors as a theme for Eugene, staff recommends an approach with five categories of activities. Elements I through IV are anticipated to be completed within the first 24 months, with Element V completion scheduled for the following year: Element I Project Initiation Element II Resource Assessment Element III Arts and Outdoors Identity Element IV Opportunity Identification Element V Project List Development A key outcome of the first phase of this project will be identifying the community team of which the City should be part in order to meet the goals of this priority issue. This will also be the appropriate time for the City to define a clear understanding of our role in pushing an Arts and Outdoors economic strategy. Note that the phases overlap and some activities are occurring simultaneously. For example, it is believed that action should and could begin on the development of an appropriate Arts and Outdoors Identity (Element III), at the same time partner identification and resource assessment is being conducted (Element II). B. Priority Issue Outcomes The overall outcome for the strategic priority's 3-5 year period is that Eugene becomes the world's greatest city of the arts and outdoors. This outcome will be achieved in three primary ways: Council Strategic Priority 5: Arts/Outdoors 1