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Page 16 <br />Prepared for: City of Eugene <br />Prepared by: PNW Economics, LLC <br />Market & Financial Analysis of Gordon Lofts MUPTE Program Application <br />Financial Feasibility Analysis: Two Scenarios to Compare Rent Income Assumptions <br />Introduction to Terms <br />To evaluate whether or not a project is financially feasible, that is whether or not the project meets <br />investment rates of return benchmarks, a pro forma analysis is conducted. A pro forma is simply a <br />financial modeling exercise to examine how a development project performs as a business investment <br />over a specified period of time. <br />Variables that are modeled, or estimated, in this report are as follows: <br />Apartment Rent Income: The annual rent income if all apartment units in a project were occupied and <br />charging full, assumed market rent. This grows by 3% each year. <br />Retail Lease Income: The annual lease income if all retail space in a project were occupied and <br />charging full, assumed market lease rate. This grows by 3.5% each year. <br />Amenity Income: The Applicant assumes that beginning in Year 1 of the project, $563,211 in additional <br />rent will be earned due to unique features of different apartments. Section 2 of this report discusses <br />the plausibility of earning such premiums, finding that they are unreasonable given the prevailing <br />downtown Eugene apartment market. Two pro forma scenarios are considered, one beginning on <br />page 18 which assumes unlikely Amenity Income is not earned. The second scenario, which begins on <br />page 20, aggressively assumes that the market accepts such a high rent premium. When included, this <br />increases by 3% annually. <br />Misc. Income: This represents other income from managing apartments and retail space, including <br />application fees, cleaning fees, deposits kept for damage, and other non-primary project income. This <br />increases by 3% annually. <br />Gross Project Income: The sum of Apartment Rent Income, Retail Lease Income, Amenity Income <br />(when included), and Misc. Income. This increases annually due to each income stream escalating on <br />their own at different rates. <br />Vacancy: 5% of apartment space and retail space is assumed to always be vacant and represent <br />income loss. <br />Absorption Vacancy & Concessions: This category of expense reflects different sources of loss to <br />revenue as a result of project vacancy and discounts to apartment rents to realize and keep an average <br />5% vacancy rate. <br />•In year 1 of the project only, PNW Economics assumes a 20% loss in potential rent income will <br />occur due to new units being vacant prior to first occupancy (“absorption”). We would note <br />that this differs from the “Loss to Lease” assumption by the Applicant in their application pro <br />forma analysis. Projects during lease-up, even if it only takes a year, will tend to have lease-up <br />vacancy higher than assumed by the Applicant. <br />•During assumed 1-year lease-up to stabilized occupancy, a model unit will remain vacant in <br />order to market the project to potential renters. This represents unique, first-year rent income <br />loss. <br />October 17, 2018, Work Session – Item 2