Agenda Packet 2-19-19 Work Session

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MovingAhead 2018 Outreach Summary 3 Traffic was a common topic in the open-ended comments. These comments often voiced concern that transit, bike, and pedestrian improvements would make driving slower and more congested around these corridors. Summary of Activities The City of Eugene and Lane Transit District (LTD) are working with regional partners on a major transportation investment plan called MovingAhead. During the early stages of this project, the community helped identify the five key corridors to be studied further and weighed in on transportation solutions for each. The technical evaluation of these five corridors followed, culminating in the publication of the Alternatives Analysis Report in September 2018. In the months leading up to and following the publication of the Alternatives Analysis Report, the project team undertook a robust outreach and engagement program. The purpose of this effort was to: - Raise awareness about the project and inform people about the process and timeline. - Help people understand the key findings from the Alternatives Analysis. - Incorporate community feedback into the criteria for assessing the various investment package options. - Gather feedback about the initial investment options for each of the five corridors. This document summarizes the outcomes of the outreach activities and highlights key themes and trends from the feedback compiled from these efforts. General Communication Efforts After initial public outreach in 2016, the project team incorporated feedback into a year-long technical evaluation process. Outreach efforts restarted in April 2018 as the project team was finalizing the technical work and preparing to publish the Alternatives Analysis Report in September 2018. Early activities were focused on providing general information about the project and encouraging people to sign up for the email list to learn about future project activities. After the release of the Alternatives Analysis in September, efforts were aimed at providing information about the open house events and other opportunities for learning about the project and weighing-in on the investment options being considered. The project team used a variety of communication channels to raise awareness about the project): • Emails. Emails were used as a primary method of informing people about MovingAhead activities. Nine emails were sent from April to October 2018. The initial email was sent to over 800 recipients. Open rates for the emails hovered around 30% with approximately 200 – 300 people opening and engaging with the content per email. The email list grew from 816 to 896 people over that time period. • Website. The MovingAhead website acted as a hub for project information, including information about upcoming events and important project documents. There were 15,465 visits to the website between January and November 2018, with a spike in visits during the engagement period of September and October. February 19, 2019, Work Session - Item 1