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3 <br />EUGENE VISION ZERO <br />What is Vision Zero? <br />Vision Zero is a transportation safety philosophy that was developed in Sweden in the late <br />1990s to eliminate traffic deaths and serious injuries in the transportation system. Sweden <br />already had a significantly lower crash rate than the United States. Even with a low crash rate, <br />Sweden was still able to work beyond the low hanging fruit and reduce traffic fatalities by <br />half over 20 years. Sweden is now one of the safest places to travel in the world. By contrast, <br />traffic fatalities in the U.S. have dropped by only 30 percent over the same time period. If we <br />would have adopted Vision Zero at the same time as Sweden, over 15,000 lives could have <br />been saved in the US in 2015 alone. <br />Vision Zero calls on us to think differently about traffic safety, and to reach beyond traditional <br />silos to work together for a truly worthy outcome: the elimination of traffic deaths and life- <br />changing injuries on our streets. Central to Vision Zero is the idea that people should not be <br />killed or experience life-changing injuries as a consequence of simply using our streets. <br />Vision Zero recognizes that we all make mistakes, and that the transportation system should <br />be designed to minimize the impacts of those errors. When crashes do occur, they should <br />not result in death or life-changing injuries. <br />In the past five years, over 30 U.S. cities, including Eugene, have adopted Vision Zero goals. <br />Many have developed detailed action plans to eliminate traffic deaths. While each city <br />has adapted the program to its own unique needs and situation, the Vision Zero approach <br />is helping ensure that improving traffic safety is focused on the most powerful tools, like <br />wholesale speed reduction. Addressing issues of equity has also emerged as a critical <br />component of Vision Zero initiatives. <br />200 <br />150 <br />100 <br />50 <br />0 <br />19 <br />9 <br />5 <br /> <br />19 <br />9 <br />6 <br />19 <br />9 <br />7 <br />19 <br />9 <br />8 <br />19 <br />9 <br />9 <br />20 <br />0 <br />0 <br />20 <br />0 <br />1 <br />20 <br />0 <br />2 <br />20 <br />0 <br />3 <br />20 <br />0 <br />4 <br />20 <br />0 <br />5 <br />20 <br />0 <br />6 <br />20 <br />0 <br />7 <br />20 <br />0 <br />8 <br />20 <br />0 <br />9 <br />20 <br />1 <br />0 <br />20 <br />1 <br />1 <br />20 <br />1 <br />2 <br />20 <br />1 <br />3 <br />20 <br />1 <br />4 <br />20 <br />1 <br />5 <br />Traffic Safety in the United States and Sweden, 1995-2015 <br />Fa <br />t <br />a <br />l <br />i <br />t <br />i <br />e <br />s <br /> <br />p <br />e <br />r <br /> <br />1 <br />0 <br />0 <br />, <br />0 <br />0 <br />0 <br /> <br />p <br />o <br />p <br />u <br />l <br />a <br />t <br />i <br />o <br />n <br />USA - Actual <br />Sweden <br />If the USA had <br />followed Sweden <br />April 10, 2019, Work Session – Item 1