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MovingAhead Spring 2019 Outreach Summary 10 <br />Summary of Activities <br />In 2015, the City of Eugene and Lane Transit District (LTD) began working with regional partners on a <br />major transportation investment plan called MovingAhead. In the project’s early stages, the community <br />helped identify five corridors to be studied further and helped develop transportation investment <br />alternatives for each. Technical evaluation of these five corridors followed, culminating in the <br />publication of the MovingAhead Alternatives Analysis Report in September 2018. The project team <br />conducted outreach and engagement to help people understand the key findings from the Alternatives <br />Analysis and to aid decision makers in eventually selecting a package of near term investments. <br />Based on community feedback and technical analysis, the project team developed five investment <br />packages. During spring 2019, the City and LTD presented the five packages to the community in a <br />further round of outreach and engagement. During the second 30-day public comment period, the <br />community had the opportunity to review and comment on the proposed investment packages and <br />propose their own ideal investment package. <br />This document summarizes the outreach and catalogs the compiled feedback. <br />General Communication Efforts <br />The project team used a variety of communication channels to raise awareness about the project and <br />direct community members to in-person and online open houses. <br /> Emails. Three email messages were sent during the comment period in March and April 2019. <br />The initial message was sent to nearly 900 recipients. Open rates for the emails hovered around <br />30 percent with nearly 300 people opening and engaging with the content per message. The <br />email list grew from 883 to 921 people over that period. <br /> Website. The MovingAhead website acted as a hub for project information, including <br />information about upcoming events and important project documents. There were 1,543 <br />unique visitors during March and April 2019. <br /> Letters to potentially impacted property owners. Letters were sent to 241 potentially impacted <br />property owners inviting them to meet with MovingAhead staff to discuss potential impacts and <br />concerns. The project team hosted meetings or phone conversations with ten people in <br />response to these letters. <br /> Social Media and online ads. The project team leveraged Facebook, Twitter, and Reddit <br />accounts from LTD, the City of Eugene, and consultants to promote the MovingAhead activities. <br />The project team also boosted social media posts on Facebook and placed ads on Google and <br />YouTube. <br />Facebook users viewed posts by LTD and the City of Eugene 37,821 times and viewed project <br />video clips 30,369 times. A Google ad campaign resulted in 10,457 views. Four Reddit posts <br />received a total of 64 upvotes. An additional 997 LinkedIn users saw content from the <br />MovingAhead project team. <br /> Local Newsletters. The project team submitted articles published in ten local newsletters <br />devoted to local neighborhood and business interests. Through these newsletters and website <br />July 15, 2019, Joint Work Session – Item1