CC Minutes - 11/08/06 Work Session

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Ms. Bohman related that a woman touring City Hall had shared that she and her husband relocated to the area because of what it had to offer. Mr. Kelly thought that the need for a designated entity to bring the marketing plan forward was a point well- taken. He asked if members of City government would have a seat on the steering committee. He also wondered if the steering committee had been named. Ms. Bohman replied that it was not named as yet. Mr. Kelly remarked that both the good news and the challenge in this initiative was that the marketing plan was going ahead at the same time the CPR process was going through. City Manager Taylor stated that preparations for the 2008 Olympic Trials brought a lot of energy that was parallel to the ongoing marketing strategy the City would have. He felt this would be synchronized with what would come out of the CPR process. He added that the video had come from largely existing footage and had been compiled by staff. He underscored that this was a good effort done with existing resources. Ms. Bohman agreed, adding that Cathy Madison of the Library, Recreation, and Cultural Services (LRCS) department gathered the footage and Metro Television produced the video. Mr. Papé appreciated the five action items. He asked if anything had been done with regard to securing funding. Ms. Bohman responded that this was “a big thing to work on next.” She said they hoped to get help from partners. In response to a follow-up question from Mr. Papé, Ms. Bohman affirmed that the slogan had been trademarked. Mr. Papé asked if local entities had talked with other cities about partnerships in artistic endeavors such as a ballet company, as an example. Ms. Bohman replied that they had not done so through this effort. Mr. Papé observed that some of the local companies had difficulty sustaining themselves. Ms. Niles pointed out that the Eugene Ballet Company had partnered with Ballet Idaho since 1994. She said this developed as a result of the company’s own planning strategy and not as a result of anything the City had done in partnership with the company. She felt that coming together in the CPR meetings “linked people up to start talking strategically” about the future. She said there had been a lot of discussion among local arts groups about securing resources and sharing them. She stated that the Eugene Ballet now had its own building and shared it with five other arts organizations. Mr. Papé thanked Mr. Kelly for his participation in the CPR process. He also thanked Ms. Jones for “winning the event on the front cover of the Chamber magazine.” Ms. Taylor said that while the council talked about marketing the Eugene outdoors, there was land in south Eugene that was being destroyed. She opined that City staff should “be in the business of protecting rather than helping developers destroy.” The meeting adjourned at 1:32 p.m. Respectfully submitted, MINUTES—Eugene City Council November 8, 2006 Page 11 Work Session