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finance, politics and community will. He did not think there was agreement on what “significant” meant and <br />progress would not be made until there was a common understanding. <br /> <br />Mayor Piercy pointed out that downtown revitalization was being treated as a priority but not articulated as <br />a goal. She said that the goal encompassed many current activities in the downtown area, including <br />th <br />development at 10 Avenue and Charnelton Street, a City Hall complex, the Park Blocks and the Farmer’s <br />Market. <br /> <br />Ms. Bettman said the City had taken great strides in the last decade toward revitalization of downtown, but <br />it would not happen overnight. She said no one project would undo years of misdirected economic <br />development. She pointed to the library as a community-oriented development that anchored the area. She <br />said the council’s purpose to serve the public did not always translate into doing what a private developer <br />wanted. She believed that community-based economic diversity was needed in downtown and that <br />consolidating property into fewer and fewer hands was a mistake. She said the highest priorities for <br />downtown were people and activity, adding that the City’s most significant role would be subsidizing <br />housing downtown. <br /> <br />Ms. Taylor asserted it was important to enhance the assets of the City. She said cities that were successful <br />at revitalization efforts began by concentrating on their positive attributes, such as being a center for music <br />or having historical significance. She said Eugene’s two biggest assets were the Saturday Market and <br />Farmer’s Market. She urged that revitalization efforts focus on completing one project at a time instead of <br />trying to do a bit of everything all at once. <br /> <br />Ms. Taylor thought there had been many mistakes with urban renewal, such as demolishing historic <br />buildings. She was not happy with the option to buy property with no plan for its use and was opposed to <br />having a “theme park” in downtown. She said the small, independent businesses that were successful should <br />be encouraged as part of enhancing existing assets. <br /> <br />Mr. Clark agreed with Mr. Pryor about the importance of defining “significant” and added that there should <br />also be a discussion about the word “facilitate” and determining the appropriate role for the City. He saw <br />the downtown initiative as similar to the sustainability initiative in terms of developing a toolbox of <br />strategies. He was interested in finding appropriate ways to encourage growth of the Saturday and Farmer’s <br />markets. <br /> <br />Mr. Pryor mentioned the Oakway Mall area as an example of significant revitalization. He said transforma- <br />tion of the mall into a dynamic and impressive retail area required a major commitment. He said that <br />transformation was an example of what he was looking for in downtown and hoped the council could reach <br />agreement on a common vision. <br /> <br />Mr. Zelenka pointed out that the Oakway Mall was redeveloped with no assistance from the City. He said <br />th <br />there were many good projects underway in downtown, including the housing developments at 8 Avenue <br />th <br />and Lincoln Street and 10 Avenue and Charnelton Street. He said a revitalized downtown needed people, <br />and that meant transforming the infrastructure so it was more livable and provided an appropriate mix of <br />housing and commercial activities, combining both local and national businesses. He was interested in what <br />role the City could play; those things the City could do to facilitate revitalization could be listed as part of <br />the goal. <br /> <br /> <br /> <br />MINUTES—Eugene City Council January 31, 2007 Page 3 <br /> Work Session <br /> <br />