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<br /> <br />ECC <br />UGENE ITY OUNCIL <br />AIS <br />GENDA TEM UMMARY <br /> <br /> <br /> <br /> <br />Work Session: City Council Goal - Arts and Outdoors Action Plan Update <br /> <br /> <br />Meeting Date: June 27, 2007 Agenda Item Number: A <br />Department: Library, Recreation and Cultural Services Staff Contact: Renee Grube <br />www.eugene-or.gov Contact Telephone Number: 682-5067 <br /> <br /> <br /> <br /> <br />ISSUE STATEMENT <br /> <br />The City Council is asked to provide guidance to staff and approve the updated action plan for <br />implementing its “Arts and Outdoors” goal. <br /> <br /> <br />BACKGROUND <br /> <br />In January 2007, the City Council set its goals for the community for 2007-2008. Of the 10 goals <br />identified, six were extended from 2005-2006, including the goal regarding arts and outdoors. The <br />council adjusted the language of the goal slightly to, “Strengthen our commitment to community arts <br />and outdoors assets.” <br /> <br />The purpose of this goal, as articulated in the original action plan approved by the City Council in July <br />2005, is to strengthen and promote Eugene’s unique combination of arts and outdoors assets as a <br />community-wide, sustainable, economic development strategy. Strengthening the City’s arts and <br />outdoors resources and presenting a cohesive “arts and outdoors” theme will produce a significant <br />twofold benefit: 1) increased sustainable economic activity through enhanced tourism and commerce; <br />and 2) improved community livability for area residents with expanded access to arts and outdoors <br />amenities. <br /> <br />Following City Council approval of the action plan, the interdepartmental staff team began <br />implementation of the plan and, in September 2005, the City Council approved the slogan, “World’s <br />Greatest City of the Arts and Outdoors,” to be used in promoting the Eugene as a center for arts and <br />outdoors activities. <br /> <br />The last City Council work session to review progress on the arts and outdoors goal was in November <br />2006. The attached updated action plan includes information on progress since November and outlines <br />next steps in implementation of the plan’s continuing action items. <br /> <br /> <br />RELATED CITY POLICIES <br />Both the Parks, Recreation and Open Space Comprehensive Plan and the Cultural Policy Review <br />provide significant policy direction, as well as specific work plans, related to the Arts and Outdoors <br />action plan. The goal also relates directly to the Eugene Downtown Plan and the 1% for Arts policy, <br />and to the goals of the Sustainable Business Initiative. <br /> L:\CMO\2007 Council Agendas\M070627\S070627A.doc <br /> <br />