Item A: City Council Goal - Arts and Outdoors Action Plan

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Next Steps/Action Items 2.a. – Obtain input from Marketing Steering Committee on needs and uses for resource inventory of non-public facilities and of public and non-public programs and events. Complete resource assessment based on that input. 2.b. Make resource inventories available and useful to partners and public. Element 3 - Arts and Outdoors Identity Work toward implementing the marketing plan’s recommendation to create inventories of arts and outdoor resources is in progress as described above. The Cultural Policy Review (CPR) process and the Parks, Recreation and Open Space (PROS) planning process helped to strengthen community alliances, one of the marketing plan’s key recommendations. The Marketing Steering Committee, which includes community members representing key stakeholder groups, has been formed and a first meeting is being planned for July. The staff is also pursuing options for linking the “world’s greatest” slogan with Eugene 08 graphics and marketing materials used for City purposes. Meanwhile, many efforts to promote the arts and outdoors identity, such as a two-page spread in the CVALCO Visitor’s Guide, continue on an ad hoc basis. Examples will be provided to the City Council at the meeting on June 27. Next Steps/Action Items 3.a. – Convene the Marketing Steering Committee. Tasks include: Confirm vision and direction for branding efforts, including slogan and graphics. - Develop plan for expanding alliances and involving stakeholders in collaborative - marketing. Discuss strategies to co-brand or integrate multiple related identities–Eugene 08, - Track Town USA, Green Eugene. Provide direction regarding needs and uses for community resource inventories. - Advise regarding organizational and funding needs for ongoing administration - and implementation of collaborative marketing strategies. Assist in developing information regarding economic impact of arts & outdoors - activities and other outcome measures. Element 4 - Opportunity Identification A wide variety of gaps and opportunities for meeting arts and outdoors economic development objectives has been identified in the first phase of work on this goal through the marketing plan, the CPR process, the PROS Plan and other planning efforts. The next challenge will be to prioritize the many ideas and possibilities and develop a set of strategies for collaborative action that can have the maximum impact toward becoming a world-renowned city of the arts and outdoors.