Item A: City Council Goal - Downtown Initiative Action Plan

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PoliciesProjects 1.Build upon downtownÕs role as the center forExamples of possible projects that address the government, commerce, education and culture inimplementation strategies: the city and the region. ¥Locate a headquarters or regional office facility downtown. 2.Downtown development shall support the urban qualities of density, vitality, livability and diversity ¥Expand the square footage of convention to create a downtown, urban environment. facilities downtown. ¥Provide incentives for the location of medical facilities downtown. Implementation Strategies ¥Provide incentives for the redevelopment of the Sears site for a multi-story office building. A.Help employers locate, remain and expand ¥Coordinate with the U of O to locate university downtown by targeted use of economic tools and incentives. offices downtown. B.Work with individuals, service and advocacy groups such as the Chamber of Commerce, the Convention and VisitorÕs Association of Lane County (CVALCO), leasing agents, builders, and Downtown Eugene, Inc. to attract high density commercial and residential development downtown. C.Promote multi-story, mixed use structures downtown through financial incentives or code amendments. D.Work with local, state and federal offices to locate, remain or expand in downtown. E.Promote visitor and convention use of existing facilities in or near downtown, including exhibit and meeting spaces, lodging and restaurants. A view from Butte to Butte, F.Work with major medical providers to locate an image of downtown taken their facilities in and near downtown. from Skinner Butte with Spencer Butte in the distance. G.Encourage education-related development downtown, such as student housing and support services. EUGENE DOWNTOWN PLAN ¥ APRIL 2004