Item A: City Council Goal - Downtown Initiative Action Plan

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Teamwork: A revitalized Downtown starts with strong and visible leadership from the City Council. ? It builds with enthusiasm and support in the form of ambassadorship from the City Council Downtown Goal Team, all City of Eugene employees, stakeholders and citizens. Communication: Elected and appointed officials and City staff provide opportunities for public ? involvement to influence, support and reaffirm the vision for a revitalized Downtown. Vision, planning and action updates are disseminated with clarity and frequency to internal and external audiences through City communications staff. Commitment: A long-term planning focus will provide stability and support in reaching the ultimate ? goal of a thriving city center in Downtown Eugene. Short-term goals will focus the determination to initiate and follow through with appropriate actions. Given the potential scope and breadth of this initiative, and the actions and tasks that will be required, the CC Downtown Goal Team is proposing a five-year planning horizon. The CC Downtown Goal Team will seize every opportunity to implement strategies identified in the Eugene Downtown Plan with the overall goal of facilitating a significant revitalization of the downtown core. RELATED CITY POLICIES Eugene City Council Vision and Values The City Council’s adopted vision and values include the following elements: Preserve our physical assets and natural resources. We will sustain our pristine water, clean air, beautiful parks and open spaces, livable and safe neighborhoods, and foster a vibrant downtown, including a stable infrastructure; and encourage a strong vibrant economy, fully utilizing our educational and cultural assets. We will ensure that every person can achieve financial security, enjoy the fruits of their labor, and operate with a sustainable economic structure where business thrives. Council Goal - Downtown Initiative Facilitate significant revitalization of the downtown core. Eugene Downtown Plan All of the policies in the Downtown Plan support the vision of downtown as a strong, vibrant urban center, our civic center, and the economic, cultural and governmental focus of the region. Downtown Eugene Public Safety Action Plan (DEPSAP) The DEPSAP was created in support of two objectives from the Eugene Downtown Plan: 1) reinforcing downtown Eugene as a strong regional employment-based center; and 2) strengthening downtown as a cultural center and gathering place for community activities. It was also developed to complement the broader policy document with specific community-oriented policing strategies for the downtown core. Growth Management Policies Policy 1: Support the existing Eugene Urban Growth Boundary by taking actions to increase density and using existing vacant and under-used land within the boundary more efficiently. Policy 2: Encourage in-fill, mixed-use, redevelopment, and higher density development. Policy 3: Encourage a mix of business and residential uses downtown using incentives and zoning. Policy 10: Encourage the creation of transportation-efficient land use patterns and implementation of nodal development concepts. L:\CMO\2007 Council Agendas\M070711\S070711A.doc