Item A: City Council Goal - Downtown Initiative Action Plan

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Policies I.Provide opportunities, programming and financial tools to encourage activities along the Great Streets and in the special places downtown, 1.Provide and promote development and including performers, art events and street community events that reinforce downtownÕs vendors. Include plans for rainy days. role as the cultural center for the city and region. J.Collaborate with Lane Arts Council to encourage 2.Reinforce the creative, distinctive culture of and market art activities downtown. downtown as the arts and entertainment center of the city. K.Promote cultural and entertainment activities in parks and open space areas adjacent to Implementation Strategies downtown, including Skinner Butte Park and West Alton Baker Park. A.Collaborate with adjacent activity resources, including the U of O and the Lane Events Center L.Enhance the 13th Avenue corridor between the at the Fairgrounds to enrich the cultural and Lane Events Center at the Fairgrounds, entertainment opportunities available in and near downtown and the U of O. downtown. Projects B.Promote visitor and convention use of existing facilities in and near downtown, including exhibit Examples of possible projects that address the and meeting spaces, lodging and restaurants. implementation strategies: C.Encourage and support a stable arts community ¥Help locate a multiplex cinema downtown. downtown. Review existing zoning provisions and modify if necessary to remove obstacles to ¥Partner with DEI for programming events at creative arts activities downtown including live Broadway Plaza. performance venues, artist live/work spaces and galleries. ¥Work with Downtown Initiative for the Visual Arts to find a suitable location for an art museum D.Seek new public art opportunities. Include public downtown. art into building design, street design, signs, and public open spaces throughout downtown. ¥Install creative banners as marketing tools and directional signs. E.Recognize the importance of EugeneÕs historic buildings and places with signs, plaques and ¥Create an annual political speakers forum for the pedestrian connections. Promote buildings, Wayne Morse Free Speech Plaza. landmarks or events that have distinct historical value or special assets that contribute to the character of the downtown. F.Promote continued success of the FarmersÕ Market, Saturday Market, and Eugene Celebration and other downtown events by supporting public/private partnerships such as Eugene in Common. G.Collaborate with the Lane County Historical Museum to encourage a downtown location. The FarmersÕ Market in H.Research market potential and available incentives the Park Blocks Ð a for major new cultural or recreational venues, weekly summer event such as a new art museum downtown. in one of EugeneÕs most special places. EUGENE DOWNTOWN PLAN ¥ APRIL 2004