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facto message that the City was not interested in companies growing in west Eugene would discourage <br />Hynix Semi-Conductor Incorporated from expanding. He noted that Hynix currently paid six percent of <br />City tax revenue. He noted that other businesses were looking to expand and if they chose to go elsewhere, <br />as Williams Bakery had recently done, it could be the makings of “a perfect financial storm a few years <br />down the road” with tough decisions to be made about where to cut vital services. He said bearing the <br />frustrations of the process involved in the enterprise zone and helping it along could provide several million <br />more dollars to spend three to five years down the road. He thought this could be used to expand fire and <br />public safety services and help fund the action items resulting from the Cultural Services Division <br />Comprehensive Plan. He encouraged the council to act with caution and accept the City Manager’s first <br />proposal so that the City could return to the table and talk with the County and bring the zone to fruition. <br /> <br />Dan Herbert <br />, 1913 Potter Street, spoke on long-range planning. He noted it was his third presentation to <br />the council on organization for urban development in the next decades. He recapped his presentations, to <br />date, the first of which focused on the need for public/private partnerships and the second argued that such <br />partnerships would require proactive efforts by specially designated public agencies. He offered five <br />examples of such agencies and commented on their role in planning and development. He suggested that <br />elements of any of the examples could be utilized to benefit the city and none were meant to be taken in their <br />entirety. The examples he provided were, as follows: <br /> <br />1. The Brookings Institute research paper he already distributed to the council; <br />2. The Portland Development Commission, a separate city department with its own policy board and <br />staff which brought together the public/private partners needed to realize complex projects, <br />coordinating land acquisition, financial resources, market analysis, etc.; <br />3. In 1967, the City Council set up the Eugene Renewal Agency, much like the Portland Development <br />Commission, though on a smaller scale. In 1982, the City Council dissolved it and it was subsumed <br />into the Planning and Development Department (PDD), which took over its policy functions; <br />4. Public/private partnerships, set up in 1997 for the Mixed-Use Broadway Place; and <br />5. The City’s affordable housing program, lauded for doing an excellent job in its area, having built 20 <br />successful projects since its advent in 1989. <br /> <br />Mr. Herbert indicated that he would return to the next City Council meeting and summarize his points made <br />over three Public Forums. <br /> <br />Zachary Vishanoff <br />, Patterson Street, provided a packet of articles for the council. He commented that <br />sustainability, smart growth, and “branding” were intertwined. He thought the City of Eugene should have a <br />dialogue about “branding” the town to determine why Eugene should be branded and who this might attract. <br />He felt the brand should not be egocentric or overstated. He thought the current suggestion exuded <br />ignorance and if Eugene were, perhaps, Barcelona, Spain, it might qualify to claim it was the world’s <br />greatest city. <br /> <br />Mr. Vishanoff asked if Eugene was trying to attract the Olympic Trials in 2008. He said “track and <br />doping” were having a bit of a crisis and some of the technologies that were coming up were not traceable. <br /> <br />Mr. Vishanoff questioned the need for economic development incentives because it was difficult to know <br />who to attract. He was concerned that not enough regulation was in place to govern bio-hazards. <br /> <br /> <br /> <br />MINUTES—Eugene City Council July 18, 2005 Page 3 <br /> Regular Session <br /> <br />