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from the destruction of residential atmosphere that results from <br />the glare and confusion that many signs introduce. <br />~2} Only signs as prescribed below are permitted on a building or <br />parcel l acated i n the following districts shown an a map entitled "Eugene, <br />Oregon Sign District Map, Part of the Eugene Sign Code," attached to and <br />made a part of of this code, and as may be amended from time to time, where <br />a building or parcel is bounded by two or more streets, the number of signs <br />permitted on each street frontage shall be as established below; provided, <br />however, that na more than two signs far each separate business establishment, <br />not including under marquee signs, shall front on any one street. <br />~3 } When a single business exists on parcels separated by a <br />street or alley, each parcel shall be treated separately for sign purposes. <br />8.630 Pedestrian-Auto District, This district i s mainly found i n the <br />Eugene central busy Hess and retai ] district which i s designated <br />Major Retail Center in the Metropolitan Area General Plan. Sign heights, <br />locations, and dimensions i n this district are based on the visibility needs <br />of pedestrians and sl vw moving .traffic . The following identity signs, and <br />~ nc~ dental s~ gns shat 7 be permitted on properties located within areas <br />designated as "Pedestrian-Auto District" on the Sign District Map <br />~a} Signs on building walls located parallel to the stree t <br />property lines. <br />1, Sign area. The total surface area of all faces of <br />a1 l signs, except under marquee signs, shat 1 be l i mi ted to <br />not more than three square feet for each lineal foot of <br />street frontage of the first floor occupancy; two square feet <br />for each lineal foot of street frontage far the second floor <br />occupancy; and one square foot for each ]meal foot of street <br />frontage for the third and subsequent floor occupancies. <br />Each wall of a building adjacent to a public street shall be <br />considered separately. Such signs may be wall signs, project- <br />ing signs, marquee signs, roof signs ar pole signs, or a com- <br />bi nati on thereof . Regardless of the sign area per l i Heal foot <br />of street frontage allowed, each separate business establ i sh- <br />ment shat l be permitted 50 square feet of sign surface area, <br />and the maximum allowable sign area for any one sign shall <br />not exceed 350 square feet of surface on any face. <br />a. Occupancy area, The first story occupancy shall <br />extend from the si dwal k or grade 1 i ne to three feet above <br />the roof line at the wal l 1 i ne or to the top of the para- <br />pet wall, whichever is higher. On buildings which are <br />two or more stories in height, the first story occupancy <br />shat 1 extend to three feet above the second floor I i ne, <br />The second and subsequent story occupancies shall extend <br />from three feet above the occupied story f] oor line to <br />three feet above the roof 7 i ne at the wall line, or to <br />the top of the parapet wall , whichever i s higher. <br />b. The sign area permitted for occupancies above <br />the first floor may be relinquished to the first floor <br />occupant by the owner of the property by endorsing the <br />Ordinance - 6 <br />