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<br />significant benefits: 1) increased sustainable economic activity through enhanced tourism and <br />commerce; and 2) improved community livability for area residents with expanded access to arts and <br />outdoors amenities. <br /> <br />Especially during the current recession, both benefits are extremely important to the community. <br />Preserving and enhancing jobs, incomes and commercial activity is paramount. Cultural and <br />recreational tourism are significant contributors to the local economy and provide fertile ground for <br />further development. At the same time, maintaining and increasing accessible opportunities to recreate <br />and enjoy outdoor and cultural experiences helps strengthen the community and supports Eugene <br />residents - individuals and families - to stay healthy and enjoy life even while dealing with economic <br />challenges. Travel Lane County’s mission focuses on the tourism and economic development aspect of <br />the council goal. <br /> <br /> <br /> <br />RELATED CITY POLICIES <br />The City Council’s Arts and Outdoors goal and action plan. <br /> <br /> <br />COUNCIL OPTIONS <br /> <br />None; this item is for information only. <br /> <br /> <br />CITY MANAGER’S RECOMMENDATION <br /> <br />The City Manager has no recommendation on this item. <br /> <br /> <br />SUGGESTED MOTION <br /> <br />No motion is recommended. <br /> <br /> <br />ATTACHMENTS <br /> <br />A. Travel Lane County Rebranding Highlights <br /> <br /> <br />FOR MORE INFORMATION <br /> <br />Staff Contact: Jan Bohman <br />Telephone: 682-5587 <br />Staff E-Mail: jan.l.bohman@ci.eugene.or.us <br /> <br /> <br /> Z:\CMO\2009 Council Agendas\M090311\S090311C.doc <br />