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about the work underway. That goal is sustainable development and it is a cornerstone of my commitment <br />to you. <br /> <br /> <br />Building a more sustainable Eugene <br /> <br />Eugene has long had a commitment to environmental stewardship. Our growth management policies reflect <br />this commitment. Yet, in recent years, economic success and preservation of our natural resources have <br />often been pitted against each other. One year ago I said I thought Eugene wants both and that is what I put <br />forward in my five-point economic plan. I suggested we look at how to make Eugene a more sustainable <br />community, one that protects it natural and human capital while being economically successful - the triple <br />bottom line. Thus, I launched the Mayor’s Sustainable Business Initiative. <br /> <br />The Mayor’s Sustainable Business Initiative <br /> <br />I launched this initiative for solid economic and environmental reasons, and today some of our <br />brightest business, social, and academic leaders representing all political persuasions are working <br />hand-in-hand on a new vision for our future. Under the talented guidance of Bob Doppelt of the <br />University of Oregon, Dave Funk of Funk/Levis, and Rusty Rexius of Rexius Forest Products, a <br />16-member task force has hosted a series of roundtables to better assess what we can do locally to <br />foster the growth of businesses that produce sustainable products. <br /> <br />The philosophy behind a sustainable economy is to have thriving businesses that create jobs with <br />good wages and benefits. Our businesses can be successful without damaging the quality of the air <br />we breathe, the water we drink, and the ground we live on, and they will save money in the long run. <br />Economic success and natural resource preservation can go hand-in-hand. <br /> <br />The SBI is an effort to develop an economic sector that is well-suited to Eugene and could capitalize <br />on the growing interest and need for sustainable products. Examples are natural foods, natural <br />products, bio diesel, alternative energy, green building, recycling, education and investment. Out of <br />these roundtables came recommendations that will be prioritized by the task force. These will then <br />be directed to the City Council as appropriate or to other agencies and bodies for consideration. <br />The SBI will also address ways to better educate and engage our community in sustainability and to <br />encourage all businesses to adopt these practices. <br /> <br />The October-November issue of “Open for Business” published by the Eugene Area Chamber of Commerce, <br />focused entirely on embracing sustainability, and the Chamber has made sustainability one of its 2006 <br />goals. I trust this will give us opportunities to work together. <br /> <br />Businesses across this country have saved millions of dollars by becoming more sustainable. We can pump <br />up our economy and carve out an economic niche that is right for Eugene by finding ways to encourage and <br />support the development of sustainable practices and products. We can be a city on the front edge of what <br />is right and what keeps our economy healthy. In short, we can make Eugene a place with an unparalleled <br />quality of life - the most desirable city in the northwest. Not "Anywhere, USA,” but beautiful, clean, and <br />prosperous Eugene, where rivers flow under clean skies, businesses grow, children thrive, and where people <br />know their voices count. This is an exciting opportunity! <br /> <br />Now let’s talk about the future <br /> <br /> <br /> <br />MINUTES—Eugene City Council January 5, 2006 Page 6 <br /> State of the City <br /> <br />