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the draft Lower River Road Concept Plan. Recommendations in the plan include improving pedestrian and transit <br />options, identifying desired building types for commercial and residential zoned properties, as well as identifying <br />the need for local services such as a farmer’s market and grocery store. <br /> <br />The Eugene Planning Commission will be asked to acknowledge the Lower River Road Concept Plan on June 22, <br />2009. The final decision of the Planning Commission will conclude this grant project that has been funded by the <br />Transportation Growth Management Program of the Oregon Department of Transportation. The River Road <br />Community Organization, in cooperation with property owners and the public, will continue to build consensus <br />toward this common vision of a mixed use center in lower River Road aided by the final plan. For additional <br />information, contact Ken Guzowski at ken.j.guzowski@ci.eugene.or.us or 682-5562 or go to the project website: <br />www.eugene-or.gov/rasorpark. <br /> <br />Sharing Road Safety Message Goes From Big Screen to Little Screen <br />The City of Eugene’s Share the Road public service announcement (PSA) is making its way from movie theatres <br />to local and cable television stations. The 30-second safety message is currently running before every movie at <br />the Valley River Center’s Stadium 15 theatres and it is estimated that it will reach approximately 280,000 movie <br />goers during its 26-week run. The PSA will be played over 1,400 times on 25 television news, entertainment and <br />educational programs from June through September. The PSA was developed and is being shown using an <br />Alliance for Community Traffic Safety grant, a telecommunication grant, and local transportation funds. The PSA <br />can be played online at www.eugene-or.gov/bicycles. Other venues for playing the video are being planned. <br /> <br />The PSA was developed to improve traffic <br />safety and awareness for all road and path <br />users. This safety effort, named Eye-to-Eye, is <br />a multi-city traffic safety campaign created to <br />foster a culture of awareness and respect on <br />shared paths and roadways and to make the <br />streets of communities safer for all roadway <br />users, motorists, bicyclists and pedestrians. In <br />addition to encouraging empathy and respect <br />on the roadway, the Eye-to-Eye message will <br />be used as a banner over specific information <br />to educate all road users in what they can do to be safe, such as making eye contact with, and communicating <br />with, other road users, looking for bicyclists, stopping for pedestrians, using lights at night and following traffic <br />laws. <br /> <br />For more information, contact Lee Shoemaker at 682-5471 or lee.shoemaker@ci.eugene.or.us. <br /> <br />Art Show and Silent Auction Benefits City Center Skatepark Construction <br />On June 5, the local non-profit group, Skaters for Eugene Skateparks (SES), <br />hosted a lively art show and silent auction to raise funds for construction of the <br />City Center Skatepark. This unique art show featured customized skate decks, <br />sculptures and other skate-inspired artwork created by local and regional artists. <br />During the evening, 95% of the artwork was sold. The event raised about $6,000, <br />all of which will go towards the skatepark construction. The venue was packed <br />from 5:30 - 11:00 p.m. with enthusiastic supporters of the City Center Skatepark, <br />community members exploring downtown, and art enthusiasts. The City of <br />Eugene Planning and Development Department donated the space at 790 <br />Willamette Street for the evening. Along with SES, sponsors of the art show <br />included the City of Eugene Parks and Open Space division, Wild Duck <br />Catering, Tactics, Ninkasi Brewing, Crater Lake Vodka/Bend Distillery, <br />Boardsports and Garage Artists. <br /> <br />For more information contact Park Development Coordinator Carrie Peterson at <br />541-682-4907 or carrie.a.peterson@ci.eugene.or.us. <br /> <br />“Beach Reads” Book Sale <br />Fill a beach bag with paperback bargains at the Friends of Eugene Public Library’s Beach Reads Book Sale. On <br />Saturday, June 20, 10:00 a.m. - 4:00 p.m., at the Downtown Library, the Friends will offer a roomful of gently-used <br /> <br />EUGENE CITY COUNCIL NEWSLETTER PAGE 3 <br />June 11, 2009 <br />