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<br /> <br />The City owns several downtown properties some of which have commercial space available. As a landlord, the <br />City can offer lease terms to improve feasibility for a business or entity to locate downtown. Additionally, the <br />City has a need for space downtown and can be a tenant. The City is a strong tenant and can serve as an anchor <br />tenant to help satisfy lender leasing requirements. <br /> <br />Example: Beam Development <br />The City agreed to be a back-up tenant for the new building to be constructed on the vacant lot owned by Beam <br />Development. The City’s commitment was instrumental in Beam’s decision to purchase the property and is <br /> <br />considered to be a major consideration in Beam’s pursuit of financing for the construction of the new building. <br /> <br />3. ADDITIONAL ASSISTANCE <br /> <br />Numerous actions by the City directly and indirectly benefit businesses, visitors and residents downtown. In <br />addition to financial and development tools, comprehensive programs and projects reinforce, refocus, or <br />energize downtown enhancement efforts. These activities are designed to revitalize Eugene’s downtown by <br />improving its image, business and residential climate, and physical environment. Each requires significant <br />coordination, communication and staff expertise from different City departments, attention to critical details, <br />and commitment to the vision for a revitalized downtown. These activities enhance the environment for <br />downtown development, but may have a more limited impact in terms of facilitating specific redevelopment <br />efforts. <br /> <br />A. Event Programming <br /> <br />Programming for activities and events supports downtown as the arts and culture center of the community and <br />brings thousands of visitors into the core. The visitors may shop or eat downtown, or simply come to view <br />downtown as a great place to visit or bring family and friends in the future. Activities include the Summer in <br />the City offerings coordinated through Library, Recreation and Cultural Services (LRCS), the Eugene <br />Celebration, Farmers’ Market and Saturday Market. Each of these activities requires City coordination, <br />planning and publicity to achieve and maintain success and support downtown as a key destination; most of the <br />staff involved are not dependent on urban renewal funds. <br /> <br />Many of the downtown Summer in the City events are presented in cooperation with partners including Saturday <br />Market and Downtown Eugene, Inc. Several City departments are actively involved in this collaboration; <br />efforts include improved lighting in several locations and increased police downtown bicycle patrols to enhance <br />safety and inhibit behavior problems. We continue to work with local downtown businesses, non-profits, <br />developers and other institutions and partners in multiple ways to foster a more dynamic and attractive city <br />center. <br /> <br />B. Safety <br /> <br />A safe downtown is a critical component of an active, economically vital downtown. The City supports <br />downtown safety directly through the downtown police patrol, on bicycle, foot and in patrol cars, as well as <br />indirectly through support for Downtown Eugene, Inc.’s Downtown Guides and the provision of restrooms. The <br />City also provides additional safety enhancements through lighting, parking garage surveillance, and <br />implementation of Crime Prevention through Environmental Design (CPTED) techniques. Event programming <br />also enhances downtown safety, bringing positive energy and people to deter crime and to enhance the public’s <br />experience and perception of safety. <br /> <br />C. Beautification <br /> <br />Beautification projects throughout downtown help create a welcoming, Eugene-based identity and environment. <br />Hanging flower baskets, public art, well maintained planted areas, and thoughtfully designed plaza areas – all <br />provide a downtown amenity and support the community goals for a revitalized city center. Urban renewal <br />funding is more typically needed for larger redesign efforts, such as for the Park Blocks or Broadway Plaza, but <br />smaller, localized amenities can be provided through other sources. <br /> <br />