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A FOCUSED REGION <br />“Our region is <br />Our regional values need to drive the creation of our regional economic identity. <br />blessed with <br />Marketing a regional identity will increase our area’s ability to maintain a <br />tremendous <br />sustainable competitive advantage in a global marketplace. Our identity <br />assets and a <br />influences the regional behavior in the marketplace and describes our <br />community’s values to businesses and talent around the world. A regional <br />wealth of <br />identity will help us align our strategies, our resources, our partnerships, and our <br />local <br />assets for economic success. <br />ingenuity, <br /> Create a regional economic identity, capitalizing on assets that will <br />and this <br />identify our region as a significant economic center. <br />Summit is an <br />NEW PARTNERS <br />opportunity <br />for us to work <br />New investment coming to the region will be an important complement to the <br />growth of local business in providing for the region’s future economic health. A <br />together to <br />sustained effort to reach out to prospective investment, respond to their <br />best <br />questions and needs, and successfully recruit new businesses to the area is an <br />capitalize on <br />important part of a sound economic development strategy. Many of these efforts <br />are already in place. The region also has an important partnership with the State <br />those assets <br />of Oregon to address national and international markets. <br />and develop <br /> Develop and sustain a business expansion, attraction and retention <br />creative <br />program with emphasis on traded-sector companies. Sustain and <br />strategies <br />expand the economic recruitment efforts in place for the region. The <br />partnership with the State of Oregon should also be further fostered and <br />and actions <br />developed. The regional identity (addressed in the previous initiative) <br />to move our <br />will be used to refine and focus the efforts. <br />economy <br />forward.” <br />URBAN VITALITY <br />The distinctiveness of a region and a community is an important asset in <br />Eugene <br />retaining talent and businesses, as well as attracting new talent and investment. <br />The region has always been fortunate to have many such “place-based” assets <br />Mayor Kitty <br />in its outdoor recreational amenities and great variety of natural features. The <br />Piercy, from <br />emergence of the creative economy has created new interest in urban <br />downtowns as entertainment and cultural centers. Both Eugene and Springfield, <br />her opening <br />as well as many of the smaller communities in the region, recognize the <br />remarks at <br />importance of supporting and enhancing vitality in their downtowns. Building <br />theRegional <br />downtowns as places to live, work and play will support the retention and <br />expansion of the existing business community and be a significant asset to <br />Prosperity <br />attract new investment. <br />Summit. <br /> The Cities of Eugene and Springfield should continue and enhance their <br />efforts to promote downtown vitality through development and <br />redevelopment. Other Cities in the region should also look for <br />7 <br />