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Action <br />Strategy Lead Status <br /> <br />(based on Initiatives/Tactics) <br /> <br />Establish common messaging/branding <br />: Bring <br />#5 <br />st <br />together major public & private parties involved in area Travel Lane TLC coordinated 1 meeting, May 27, both cities, County, UO, and both <br />Economic Identity <br />marketing to coordinate messaging and develop a County Chambers were involved. Group to continue working on these issues. <br /> <br /> <br />(Live the Good Life) <br />common strategy. <br />Reinforce vibrant Downtown Centers <br />: Encourage a <br />City of Eugene is moving forward with a mix of downtown projects to <br />rich mix of commercial, cultural, and residential City of <br />enliven activity and support development in the core, including: LCC’s <br />activity in the region’s downtowns as part of the Eugene <br />downtown center, the Beam redevelopment, improvements for the <br />strategy to grow, foster, and attract business investment <br />public markets and expansion of public safety services. <br />and a talented workforce. <br />City of Springfield has a consultant working with the Downtown <br />Advisory Committee on a Downtown District Urban Design Plan and <br />City of <br /> Implementation Strategy to help guide upcoming urban renewal <br />Springfield <br />investments, activities, and programs and to focus redevelopment in <br />downtown and Glenwood. <br />Major Indoor Track Center <br />: Promote development <br />TLC is working with the Oregon Track Club the UO and other partners <br />of a regional indoor track facility to expand <br />Travel Lane to pursue development. This facility is seen as a major component in the <br /> infrastructure and to support a broader range of event <br />County strategy to secure future bids for major collegiate events and future <br />programming. Development of this facility supports <br />Olympic Trials. <br />the “Track Town USA” regional economic identity. <br /> <br />#6 <br />Identify the “basic needs” of targeted industries; Partnership collecting siting & infrastructure data from consultant, State <br />Targeted <br />Develop strategy: <br />Understand the infrastructure and Lane Metro Economic Development and others. Cities considering needs of target <br />Industries <br />site requirements of targeted industries. Develop a Partnership industries in planning efforts. Springfield has proposed adoption of its <br /> <br />strategy. economic development objectives and strategies for targeted industries. <br /> <br />(Key Industries) <br /> County staff have been working on a range of potential clean tech <br />Support the emerging Clean Tech Industry <br />: Provide industry developments to be sited at various locations. Staff has <br />technical assistance and financial incentives to provided research support, site consultation, and assistance with funding <br />Lane County <br />encourage clean tech development. options. City of Eugene staff are collaborating on a potential <br />development in Eugene. <br />City of Eugene staff working with an additional clean tech development <br />City of <br /> proposal, providing siting and funding consultation. Lane County staff <br />Eugene <br />also providing support to this project. <br /> <br />3 <br /> <br />