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CHAPTER 5 <br />FINANCIAL FEASIBILITY ANALYSIS <br />a full level of services available. These unit prices are for industrially related uses, so if a <br />commercial use could be placed on this site, an increase of almost twice the demonstrated unit <br />price could be achieved. The eventual construction of the State Mental Hospital and Prison will <br />enhance the demand for this site; however it may be several years before construction is started. <br />Access to the state Highway will be highly scrutinized by ODOT (Oregon Department of <br />Transportation). <br /> The 40-acre parcel that parallels the new runway would receive a reasonable level of market <br />interest; however, public utility services will need to be provided because wells and septic tanks <br />are not practical. There is a good level of market demand for smaller buildable industrially zoned <br />sites; however, the recent substantial increase in fuel costs has created a perception that the <br />outlying areas are now less desirable when compared to other sites due to the increases in <br />transporting materials and personnel. When this property is divided into smaller parcels <br />(recommended 3-5 acre parcels) then a unit price of $2-$3 per square foot is anticipated; <br />however, the costs of making the property buildable will need to be deducted such as partitioning, <br />fill material, services and/or approvals, and the extension of utilities such as electric, phone and <br />other related costs. <br /> The smaller 2-acre parcel on Airport Road will be readily accepted if marketed for sale as it <br />enjoys considerable traffic exposure. Assuming the sites’ proximity to the pond does not render it <br />unbuildable; a sale of the property for a light industrial type of use is anticipated. <br /> The 11-acre parcel at the northwest corner of Airport Road and Douglas Drive is the most viable <br />for generating revenue in the short-term. In addition, the smaller parcel located at the northeast <br />corner of the same intersection is also perceived as having good potential of being accepted by <br />the marketplace for traditional airport related uses. Assuming a range of uses consistent with <br />those permitted in the C-1 or C-2 zones, a range of market prices in the $6-10 per sq ft range is <br />anticipated for this property. The variance in price is dependent on the amount of fill that is <br />needed to bring the site to a buildable condition as well as where access will be located. If there <br />are restrictions on lighting and other elements of a traditional commercial use, then these could <br />have a downward affect to the price, however it is not perceived as being substantial. This <br />location is considered to have the greatest potential for generating revenue, both in amount per <br />acre and timing. <br />Creation and implementation of an overall marketing plan is critical to achieving market participation <br />beyond a few specific users. It is recommended that the city move forward with creating such a plan for <br />any property it is contemplating leasing or selling. At a minimum, the plan should include a list of <br />permitted uses and restrictions for the properties, a description of current utilities and how these services <br />may be provided in the future, full disclosure of all wetlands the City’s willingness to pay brokerage fees, <br />and a complete description of the process to be utilized to obtain City approval for any lease or sale. <br />Finally, it is recommended that pricing should be based on perceived unit prices considered comparable <br />to the properties being conveyed, recognizing that many uses will be totally dependent on their proximity <br />to the Airport. In undertaking its marketing plan, the City should remain cognizant of the fact that local <br />market conditions are beginning to show signs of slowing. It is conceivable there will be a very limited <br />demand for many of the properties being considered for revenue generation. The agricultural demand has <br />remained relatively unchanged over the past decades and even if there is a recession, the income <br />potential estimated for these properties is estimated to remain relatively unchanged. The demand for the <br />5-38 <br />Eugene Airport Master Plan Update <br />(February 2010) <br /> <br />