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transit because it cannot compete with the ease and convenience their own automobile affords <br />them. As proposed in TransPlan the service will provide a quick and easy transp ortation solution <br />for a whole variety of trip purposes and will compete well with the travel time of the automobile <br />along maj or. corridors. As such, the service will start to attract more riders. As the time between <br />buses using the BRT corridor diminishes, so to does the need for using schedule. Connecting <br />.. g g <br />viable nodes along the BRT corridor creates the ability for more riders to use the service to g et to <br />and from the destinations they want to go to. <br />Transportation Demand Management (TDAI) -- TDM is the essential management of information <br />that can be provided to prospective users of alternative means of transportation to diminish their <br />reliance on driving to and from destinations via their own automobiles. An essential component <br />in establishing TDM programs is marketing. The more attractive TDM op tions become the <br />i p a <br />easier they are to use; however, n order to be used the public needs to be made aware that <br />various programs, facilities and services exist. Nodal development coupled with TDM marketin <br />and services effectively reduces the reliance of single occupancy automobile trips. <br />Priority Bikeway Aires — Priority . bikeway projects consist of those projects that are along an <br />essential core route on which the overall system depends, fill in a critical gap in the existing <br />bicycle system, or overcome a barrier where no other nearby existing or ro ammed bikeway <br />p �' y <br />alternatives exist (e.g,, river, major street, highway), or significantly improve bicycle users safe <br />in a given corridor. As such, they are the key additions to the bikeway system that support nodal <br />development and an increase in the use of this alternative mode. <br />C. Analysis <br />The assessment of compliance below focuses on the five objectives listed in the TPR. <br />TPR Obj ect ve A- 'Achieving the alternative standard will result in a reduction in reliance on <br />automobiles. <br />The plan's performance on this objective can be measured using the Travel Response <br />lies <br />erfo � <br />performance measures. In general, the travel response described below relies on implementation <br />of the nodal .development, Bus Rapid Transit, and expanded TDM strategies set forth in <br />TransPian, and the Priority Bikeway Miles. <br />Reduced reliance on the auto is indicated in the forecasted 18 percent increase in the Percent <br />Non -Auto Trips, a measure of the relative proportion of trips occurring by alternative modes. <br />This increase is particularly significant when compared to the [241-512027 Trend Scenario which <br />indicates a 9 percent decrease without implementation of the plan. An increase in the p ercent of <br />the region's trips taken by alternative modes is a direct measure of reduced reliance on the auto. <br />An increase indicates that improvements made to alternative modes have been successful in <br />attracting more people to use those alternatives for some trips. Percent Non -.Auto Trips is a good <br />p g <br />measure of the cumulative effect of the implementation of all of TransPlan's key strategies. <br />The Percent Transit .erode Share on Congested Corridors measure also directl y indicates <br />reduced reliance on the automobile. The target of increasing transit mode share on the congested <br />T ramPlan July 2002 <br />Chapter 4, Page 20 <br />