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area and with 2 or more business occupants engaged in retail trade. <br />Sign. Any device, fixture, placard, or structure that is not entirely within an enclosed <br />building, when its message is visible from a public or private way or another <br />development site, and which uses any word, letter, or logo to advertise or to <br />communicate information of any kind. For purposes of the Eugene sign regulations, <br />searchlights, beacons, strings of lights, banners, flags, pennants, and inflated devices <br />shall be considered signs. <br />Sign Clearance. The distance between the lowest portion of a sign and the finished <br />surface clearance of the ground, paving, or sidewalk under the sign. <br />Sign Construction. The act of building, erecting, or otherwise placing a sign in use, <br />including any work done on an existing sign other than sign maintenance. <br />Sign Contractor. A person engaged in the business of sign construction or sign <br />maintenance required to be registered by the Oregon Construction Contractors Board. <br />Sign Direction. The direction a sign or sign element faces, including all directions in <br />which the display copy is visible. <br />Sign Element. That portion of a sign wholly contained within a separating sign trim <br />or otherwise presenting a self-defined unit. <br />Sign Face. The functional surface of a sign, including all sign elements facing in the <br />same direction. <br />Sign Height. The vertical distance from the grade to the highest point of a sign or <br />sign structure. All sign heights, including roof signs, shall be measured from the <br />grade. (Refer to Figure 9.6640(3)0 Sign Height Calculation.) <br />Sign Maintenance. work to preserve and use a sign, including manual changes in <br />the display copy on signs designed and intended for such changes. Sign maintenance <br />includes repairs to damaged signs unless the cost of the repair exceeds 50 percent of <br />the value of the sign during the most recent period of use before repairs are to be <br />initiated. <br />Sign orientation. The general direction the sign faces from which the sign copy is <br />designed to be seen and is most easily visible. A sign face parallel to a street and not <br />oriented toward another direction of travel shall be considered to be oriented toward <br />both directions of travel along the street. <br />Sign Structure. Any materials used to support or contain a sign, but not including <br />Ordinance - 34 <br />