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3. To strengthen the economic conditions of the plan area and to improve the <br /> downtown's importance in the region by strengthening its economic base and <br /> to enhance its role as a central location for public and private development <br /> and investment. <br /> <br />Objectives <br />Development in the Central Eugene Project area is intended to implement the adopted <br />policies contained in the Downtown Plan. Specifically, the objectives of this plan are: <br /> <br />Land Use <br /> <br /> · Promote intensity of use through development of publicly and privately <br /> owned land. <br /> <br /> · Strengthen existing retail and seek new retail development for integration <br /> into the downtown area. <br /> <br /> · Support existing and potential office development and other employment- <br /> generating uses. <br /> <br /> · Encourage owner-occupied and rental housing or developments which <br /> incorporate housing, in the downtown. <br /> <br />Access and Circulation <br /> <br /> · Improve access and entrances into the downtown from the regional <br /> transportation system. <br /> <br /> · Provide better access within the downtown and linkages between <br /> downtown and other major activity centers. <br /> <br /> · Improve the circulation of traffic within the plan area. <br /> <br /> · Provide an adequate site and facilities in support of mass transit to meet <br /> the present and future needs of downtown employees, employers, retailer, <br /> businesses, and other downtown users. <br /> <br /> · Improve access and circulation for bicycles, pedestrians, carpooling, and <br /> other alternative modes of transportation. <br /> <br />DRAFTAMENDMENTS- Urban Renewal Plan For - 4 - <br />Central Eugene <br /> <br /> <br />