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Economic Impact of Spending by Nonprofit Arts and Culture AUDIENCE
<br />in the City of Eugene
<br />The rwnpro it arts and culture industry, unlike most industries, leverages a significant amount of event - related
<br />spending by its audiences. For example, when patrons attend a cultural event, they may pay to park their car,
<br />purchase dinner at a restaurant, shop in nearby staves, eat dessert after the show, and pay a babysitter upon their
<br />return home. Attendees from out of town may spend the night in a hotel. This spending ,generates related
<br />commerce for local businesses such as restaurants, parking garages, retail stores, and hotels.
<br />To treasure the impact of nonprofit amts and culture audiences in the City of Eugene, data were collected 110M
<br />1,069 event attendees during 2011. Researchers used an audience- intercept methodology, a standard technique in
<br />which patrons complete a written survey about their event - related spending while attending the event. In the City
<br />of Eugene, arts attendees spend an average of $ 17.18 per person, per event as a direct result of their attendance to
<br />the event, Local businesses that cater to arts and cuhuic audiences reap the rewards of this economic activity.
<br />The 29 participating nonprofit arts and culture organizations reported that the aggregate attendance to their events
<br />was 936,330 during 2010. `Chese attendees spent an estimated total of $16.1 million, excluding the cast of event
<br />admission. The following table demonstrate the total impacts of this spending,
<br />TOTAL EconomIe Inu paact of Sperrding IN Nanprofii Art.9 arnd Culture AU DIENCE
<br />in the City of Eugene (excluding the cost of event adr ission *)
<br />Why exclude the cost of admission?'use admissions paid by art mdees one excluded frcatn the analysis because those dollars are
<br />eaptured in the operating budges of the participating monprvfit arts and culture organi.Tallons tend, in turn, are spent by the
<br />organization. This methodology avoids" rini,ble- counting" those dollars in the study analysis.
<br />Arts & ,Econom c Arasperly tV 1 Arnerieans for the f',rls
<br />Medina of
<br />8inli1rrr Study Regioan3
<br />City of Eugene
<br />Pei, 160,000 do 249,9
<br />Nationtrl Median
<br />Direct Expenditures
<br />S16,C84,%9
<br />$13,601,839
<br />$21,573,435
<br />Pull-'rime Equivalent Jobs
<br />491
<br />364
<br />643
<br />Resident H ausehold income
<br />510,790,000
<br />$7,2K500
<br />$12.823,000
<br />Local Government Revenue
<br />S6941,001)
<br />$7(34,500
<br />$1,084,000
<br />State Government Reveriuc
<br />$197,004
<br />$714
<br />$1.334,000
<br />Why exclude the cost of admission?'use admissions paid by art mdees one excluded frcatn the analysis because those dollars are
<br />eaptured in the operating budges of the participating monprvfit arts and culture organi.Tallons tend, in turn, are spent by the
<br />organization. This methodology avoids" rini,ble- counting" those dollars in the study analysis.
<br />Arts & ,Econom c Arasperly tV 1 Arnerieans for the f',rls
<br />
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